SIS has outlined its plans for further international expansion after launching its new US subsidiary, SIS Content Services Inc. The launch of its US division, SIS explained, demonstrates the company’s commitment to the US market as it looks to capitalise on the “opportunities available to digital and retail sportsbook operators and horse racing stakeholders”. Richard Ames, CEO of SIS and …
Read More »
SIS (Sports Information Services) will expand both its international and digital presence after making a significant investment in RACELAB GLOBAL, an Australian racing data science company. As a result of the investment, SIS will gain access to RACELAB GLOBAL’s proprietary technologies, including the supplier’s live PRO FORM informatics and ODDS ENGINE technology suite. Richard Ames, SIS CEO and new Chair …
Read More »
SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean. By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage delivered in a Watch and …
Read More »
SIS (Sports Information Services) has teamed up with the Racing Post to host a one-off Betting Shop Champion Awards, aimed at recognising the efforts of retail betting and gaming staff during the COIVD-19 pandemic. As with other sectors of the UK economy, the retail betting sector has been hard hit by lockdowns, with high street bookmakers forced to close their …
Read More »
The Racecourse Media Group (RMG) has extended its licencing rights agreements for the distribution of audio visual and data content with race tracks across the UK. Under the terms of the five-year contract renewals, 35 racecourses have extended their LBO content distribution deals, whilst 33 have signed agreements covering all other aspects of media rights. The latter extensions include streaming …
Read More »
BetMakers has signed a multi-year partnership with Sports Information Services (SIS) and the Racecourse Media Group (RMG) covering live streaming of British and Irish horse racing vision and wagering content. As a result of the deal, BetMakers will act as an authorised supplier of vision and content held under rights by SIS and RMG to approved Australian corporate sports betting …
Read More »
The Racecourse Media Group (RMG) has partnered with SIS (Sports Information Services) under the terms of a three-year agreement to distribute and transmit audio-visual and data from British racecourses. Content will be provided to retail betting operators throughout the UK and Ireland from 1 April 2023 to 31 March 2026, following on from the current five-year agreement first inked in …
Read More »
SIS (Sports Information Services) has expanded its partnership with Orenes, providing its Versus Apuestas brand with early morning prices and derivatives for horse racing and greyhound racing content. The prices and derivatives will cover UK and Irish fixtures as well as international horse racing from North America, the Czech Republic, Dubai, Germany, Hungary and Latin America. Angel Calderon, Digital Sales …
Read More »
SIS (Sports Information Services) has built upon its Latin American offering by inking a new exclusive partnership with Codere. Through the deal, SIS has agreed to broadcast the remaining 76 horse racing fixtures of the 2021 season from the Hipódromo de las Américas racetrack in Mexico City. Coverage will be made available to SIS customers across the world via its …
Read More »
SIS (Sports Information Services) has agreed to supply its premium racing content to Sky Betting and Gaming via its Watch and Bet model. Through SIS’s Watch and Bet model, bettors will be able to view live horse and greyhound races without the need for a prior bet. “We’re very excited to have agreed this deal with one of the UK’s …
Read More »
SBC News Voice of the Sports Betting Industry