SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) has confirmed a distribution agreement with LiveScore Group, which gives the operator continued access to over 73,000 racing events annually.
The extension covers courses and tracks worldwide, providing LiveScore Group’s betting brands LiveScore Bet and Virgin Bet with 24/7 Live Racing Content from SIS.
The content will be available as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers and an ‘extensive range’ of markets and prices.
Harri Hulatt, Commercial Manager UK and Europe at SIS, stated: “As a highly valued partner, we are delighted to extend our partnership with LiveScore Group over the long-term. Our racing portfolio is of the highest quality.
“We believe that by continuing to take its place within the product mix, it will continue to prove a valuable driver of revenues to a very ambitious partner.”
The high-quality content comes from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America and the US.
“The racing offering provided by SIS has proved very popular and engaging for our sports betting brands’ customers, so it’s great to have secured this content for the long-term,” added James Mckay, Sportsbook Director at LiveScore.
“We look forward to continuing to work together, providing excellent, competitive entertainment around the clock.”
In further steps for SIS, this week it was also announced that the company is to sponsor a stakes race on the Gran Premio Hipodromo Chile card that takes place on 29 April in Santiago.
Rebranded to the Clasico SIS, the race is the latest in a string of sponsorships for SIS in Latin America, as the supplier aims to further underline its commitment to supporting the future success of racing across the region.
