Report: SIS gaining interest as betting investors eye up £200m sale

Prominent bookmaker investors in SIS (Sports Information Services) are reportedly evaluating a sale in the betting services provider.

According to Sky News, stakeholders Entain and Fred Done – collective owners of over 4,000 UK high-street betting shops across the Ladbrokes, Coral and Betfred brands – have asked investors to assess interested buyers.

Other betting investors in SIS include 888’s William Hill and the UK Tote Group, whilst the FTSE250-listed Caledonia Investments trust is also a major stakeholder.

Oakvale Capital has been tasked with handling the sale, with SIS reportedly valued at £200m and already attracting ‘a strong level of interest from financial and strategic bidders’, according to Sky.

Given the extensive international growth the company has undergone in recent years, a high level of interest in such a sale is somewhat unsurprising.

With a solid base in horse racing, the company recently signed an agreement with the Hong Kong Jockey Club (HKJC) as a wagering distributor for its latest World Pool day fixture, whilst deals have also been inked in North America and throughout Europe.

Notable operator partners of the firm include key stakeholder Entain, which renewed its long-running partnership last month whilst also expanding the scope of the arrangement to include production technology services.

From its head office in Milton Keynes, Buckinghamshire, SIS provides horse racing and greyhound racing content to a multitude of operators, covering fixtures from the UK, Ireland, Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Spain and the US.

Meanwhile, from an office in Salford, Greater Manchester, the group also operates a burgeoning esports offering, providing live streams of CS:GO matches.

SIS was unable to comment on the auction reports when contacted by SBC Media