SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) has announced that it is now delivering its horse and greyhound racing content in a Watch and Bet format with Premier Kladionica.
The live betting services supplier has partnered with the Bosnia and Herzegovina operator to give bettors access to ‘premium’ live horse and greyhound racing streams from across the world.
Toni Boras, Chief Operating Officer at Premier Kladionica, said: “We’re delighted to be working with SIS and are excited about providing an expanding portfolio of horse and greyhound racing events to our customers.
“As well as significantly enhancing our global racing offering, utilising SIS’s Watch and Bet model and its regular betting opportunities will no doubt help us to boost engagement and revenues.
“Although horse and greyhound racing are in the early phase of development in our market, with our strong number one position, large player base and SIS’s brilliant live racing content, this product is destined for success.’’
The pair have also detailed that customers can gain early prices and derivatives without the need to place a bet prior to the event. This aims to increase customer engagement and drive incremental revenues for the gambling firm.
“We’re pleased to have partnered with Bosnia and Herzegovina’s biggest operator and look forward to providing their customers with high-quality short-form live racing content throughout the day from the world’s best racetracks,” added Dave Richardson, Commercial Sales Manager at SIS.
“The Watch and Bet content continues to attract new customers globally and this latest deal is testament to its growing popularity with online operators, who are aiming to drive customer engagement.”
In recent weeks, SIS also aimed to enhance its presence as a supplier in the esports betting space, after linking with Betsson to supply its esports betting product, Competitive Gaming.
The Swedish online gambling company has now integrated UK-headquartered SIS’ full end-to-end solution ‘with integrity at its core’.
