SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) is to integrate its full range of products onto the platform of sportsbook provider Altenar.
The new partnership will see 24/7 Live Racing Content, comprising over 76,000 events every year, become the first SIS product made available to Altenar’s network of operators.
Andy Kelly, Head of Commercial Partnerships at SIS, commented: “Altenar is making significant headway in the sports betting space within regulated markets all over the world, so this is a deal that serves to boost our geographical reach.”
SIS’ 24/7 Live Racing Content, is delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to what the group described as an ‘extensive range of markets and prices’.
Kelly continued: “We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.”
Meanwhile, content will be followed by SIS Competitive Gaming – an esports offering that features over 200,000 24/7 events, which are all produced in-house.
Furthermore, the integration of the supplier’s live numbers content, which features more than 200,000 annual betting events, including the 49’s Original Live Draw, is also set to go live on the platform.
“We are always looking for content that increases the range of options that we can offer to our partners and SIS fits the bill with its premium range of racing, esports and numbers content,” added Antonis Karakousis, Director of Operations at Altenar.
“Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months.”
This agreement is said to represent the latest important step for SIS in further developing relationships with leading platforms, as the supplier aims to extend its reach across regulated markets globally.
