SBC News Voice of the Sports Betting Industry
Stats Perform has expanded its official media data partnership with Football DataCo (FDC).
The deal now sees its Opta sports data brand become the official insights provider for FDC competitions, including the Premier League, Sky Bet Championship, League One and League Two and Scottish Professional Football League and Scottish Women’s Premier League.
Alex Rice, Chief Commercial Officer of Stats Perform, commented: “Opta puts an enormous effort into collecting the highest quality sports data and our proprietary AI technologies to create the most interesting insights, supplying products that are easy for our clients to adopt and delight their fans.”
In detail, Stats Perform’s Opta will continue to exclusively collect and supply detailed official statistical data for FDC competitions to leagues, clubs, stadiums, sponsors, match centres, scoreboards, digital workflows, apps and publications across the world, to provide fans with the greatest access to the highest quality data-led experiences for the leagues.
Meanwhile, as Opta continues to supply data to broadcasters of FDC competitions, it will illuminate coverage via on-screen graphics, studio analysis and by commentary teams, increasing viewers, viewing time and sponsorable inventory.
Rice added: “As such we are proud to have been chosen by FDC to extend our exclusive long-term partnership with them, and the leagues and clubs they represent. Being fans ourselves, it’s always a thrill to see the intrinsic role of our Opta data and AI in elevating the stories of the teams and players so beloved all over the world.
“That our next chapter with UK football also includes supplying official insights means even more memorable broadcast and media coverage about superstar players and unsung heroes, and even more entertaining experiences for fans and sponsors. We’re excited to see the ideas come to life.”
The official insights – from the start of the 25/26 season – will see Opta and its OptaAI tools generate advanced AI-powered, data-led insights for FDC competitions that are ‘easily adopted’ in regular coverage.
This aims to empower broadcasters and media to unlock new levels of fan understanding about every play and player on the pitch, ‘enriching’ the on-field action and making storytelling more compelling.
“Stats Perform and its Opta team have been deeply embedded in providing Official Data for UK football for fifteen years and together we keep raising the bar to provide insights for football fans,” added Adrian Ford, General Manager of Football DataCo.
“We’ve already got innovative plans underway to further drive the appeal of UK football. We’re looking forward to seeing the impact these plans will bring to our broadcaster and media partners, and the way they will engage fans of our leagues, teams and players, all over the world.”
