SBC News Betway strikes Euro betting partnership with Chelsea FC

Betway strikes Euro betting partnership with Chelsea FC

Chelsea FC has confirmed that Betway will serve as its official European betting partner.

Under this multi-year agreement, Betway will display its branding on LED advertising boards around the pitch during all home league and domestic cup matches. The deal also provides Betway with digital and social media rights, enabling the brand to connect directly with Chelsea’s global fanbase.

The partnership grants Betway extensive intellectual property rights, allowing them to feature Chelsea’s former and current players in exclusive content.

Betway has also mentioned that Chelsea’s supporters will enjoy VIP experiences, such as meet-and-greets with players, pitch-side tours, match hospitality, and unique opportunities like playing on the Stamford Bridge pitch.

Casper Stylsvig, Chief Revenue Officer at Chelsea, expressed enthusiasm about the partnership: “We are excited to welcome Betway as our official European betting partner. Their dedication to creating engaging and memorable experiences for fans perfectly aligns with our values at Chelsea.

“This partnership will provide our supporters with incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We anticipate a successful and dynamic collaboration with Betway in the coming years.”

Betway has committed to working closely with Chelsea to deliver top-notch training and initiatives as part of their joint effort towards promoting safer gambling.

Neal Menashe, CEO of Super Group, commented: “We are incredibly proud to partner with Chelsea, a club that has won the UEFA Champions League twice and the Premier League five times. This partnership offers a fantastic opportunity for Betway to expand its brand, reward our loyal customers, and engage with football fans in new and exciting ways. We are thrilled to work alongside this remarkable club.”

Betway, owned by Super Group, is also partnered with several top clubs across Europe’s major football leagues, including Manchester City, Nottingham Forest, and Bologna FC.

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