SBC News Voice of the Sports Betting Industry
BetMGM has entered into a three-year partnership with Premier League club Tottenham Hotspur FC.
The deal will see the LeoVegas Group-owned operator become the men’s and women’s club’s official betting partner, as well as the official front of training wear partner.
This is LeoVegas’ third Premier League partnership deal in the past week, as the company aims to significantly boost its sportsbook’s visibility to football fans across the world.
Sam Behar, UK Director BetMGM, commented: “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions.”
BetMGM will prominently feature on media backdrops and the men’s training kit during Premier League, domestic cup and European fixtures.
“This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports,” Behar added.
Additionally, the brand will be regularly highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, on stadium big screens and IPTV.
It was only a few days ago that BetMGM UK announced that it had extended its partnership with Newcastle United FC to become the club’s official betting partner.
Similarly, the enhanced deal will now see the betting brand displayed on the LEDs, big screens and static boards around St James’ Park – Newcastle United’s home stadium.
BetMGM’s significant strides in the English top flight come not too long after its official launch in the UK and the Netherlands.
On the latest deal, Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said: “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.
“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans.
“Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”
