Tag Archives: LaLiga

CVC seals 10% stake in LaLiga commercial entity

LaLiga has confirmed the sale of a 10% stake for €2.7 billion to Luxembourg-based private equity firm CVC Capital Partners. Under the terms of the agreement, LaLiga, which governs the top two tiers of the country’s football system, will form a new company to oversee commercial elements, such as sponsorship deals, in which CVC would take a 10% stake. However, …

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Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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AYX forms regional betting partnerships with AS Roma and Atlético Madrid

Betting platform AYX has expanded its sponsorship portfolio via two agreements with Italy’s AS Roma and Spanish LaLiga giants Atlético Madrid. Under the terms of the agreements, AYX will become the Official Regional Betting Partner of both clubs, with significant advertising and marketing opportunities. The partnership with AS Roma will see the operator’s branding feature across Asian channel’s during the …

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JBO further expands sporting presence with Real Betis agreement

Asian sportsbook operator Just Bet Online (JBO) is set to enhance its partnership with Spanish LaLiga club Real Betis Balompié as part of a wider branding strategy. Real Betis has had a well-established relationship with betting company RB88 since August 2019. However, RB88 has now decided to focus its marketing efforts on the flagship JBO brand. It is intended that …

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Parimatch enhances esports credentials with ‘Coldzera’ appointment

International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …

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Eleven Sports scores Belgian domestic football rights deal

Strengthening its media rights portfolio, global sports provider Eleven Sports has been granted live and exclusive rights for Belgian domestic football as part of a five-year agreement. Under the terms of the agreement, Eleven Sports will gain the rights to the Belgian First Division A, the First Division B, the women’s Super League, the Belgian Cup and the Belgian Super …

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La Liga announces partnership with Perform Group to ‘enhance the delivery of competition data’

In a deal designed to broaden the availability of data from Spanish football,  La Liga and Perform Group has announced the creation of the ‘La Liga official data centre’. Jointly led by Perform and LaLiga, the newly created LaLiga official data centre will be responsible for ensuring La Liga maximises the use of official match data across multiple sectors and channels. …

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