SBC News Voice of the Sports Betting Industry
LaLiga has signed a partnership agreement with integrity and compliance monitoring firm US Integrity (USI).
The top Spanish division will now receive a real-time alert system for LaLiga EA SPORTS and LaLiga HYPERMOTION, among other services.
Notably, the league will also be provided with analytical insights and engage in ProhiBet – a comprehensive prohibited betting solution, delivered by US Integrity and Odds On Compliance.
Matthew Holt, USI CEO & Co-Founder, stated: “We’re incredibly excited to expand our international efforts, and to work with LaLiga to better align our alerting processes for their future matches on a global scale.
“All our partners are committed to the highest integrity standards, and LaLiga will not fall short of that.
“These types of partnerships, and on an international level, will help amplify the sports betting integrity industry and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”
Meanwhile, USI will also provide integrity monitoring alerts to LaLiga which will help further investigate any potential nefarious activity involving LaLiga events.
The collaboration aims to represent a commitment to the preservation of integrity in sport., with LaLiga demonstrating its dedication to ensuring that its competitions are conducted in a ‘fair and transparent manner’, where manipulation and suspicious activity is ‘detected and addressed’.
“This partnership with US Integrity represents a significant milestone in our efforts to safeguard integrity and transparency in professional football,” added Javier Tebas, President of LaLiga.
He concluded: “At LaLiga, we are committed to maintaining a fair and honest competitive environment for our clubs, players, and fans across the globe.”
