Betting platform AYX has expanded its sponsorship portfolio via two agreements with Italy’s AS Roma and Spanish LaLiga giants Atlético Madrid.
Under the terms of the agreements, AYX will become the Official Regional Betting Partner of both clubs, with significant advertising and marketing opportunities.
The partnership with AS Roma will see the operator’s branding feature across Asian channel’s during the Serie A club’s home games via pitch-side LED displays.
“This partnership is of great significance for both brands, bringing together passionate Roma fans and millions of users of AYX,” said Steven Chang, Chief Marketing Officer at AYX.
“It is hugely positive for our brand to be associated with the AS Roma name, with all its history and significance, and I strongly believe this partnership marks an important step in our growth strategy.
“With AYX’s footprint in Asia growing all the time, this new partnership will open up new opportunities for strategic development and a mutual win-win, ushering in a new era for sports gaming and entertainment.”
Furthermore, AYX will be provided with strategic marketing tools such as the use of the AS Roma brand for promotions on social media and other digital platforms, with aim of achieving its ambitions objectives throughout the Asian betting market.
AS Roma’s Commercial Director, Giorgio Brambilla, commented: “It is a great pleasure to welcome AYX as our new partner.”
“This partnership is in line with the club’s ambitions and I firmly believe it will also allow both brands to further develop their commercial strategy on an international level.
“Asia has always been of particular interest to Roma and AYX is the ideal partner to help us grow.”
AS Roma had previously gained a foothold in the Asian sponsorship market via an agreement with another betting operator, Allwin City, signed in August 2019.
Meanwhile, the agreement with Atlético Madrid will last until June 2023, with similar marketing and advertising benefits.
Regarding the deal with the ten time LaLiga champions, Chang said: “The outstanding qualities of Atlético de Madrid and AYX’s increasingly growing values make this partnership a perfect match. We are so proud of cooperating with this LaLiga club.
“Atlético de Madrid’s influence will reinforce even further our branding, which is absolutely a breakthrough for AYX. This strategic cooperation with Atlético de Madrid will enhance the interaction between AYX users and Atlético de Madrid fans, and profoundly promote each other’s identity.
“By joint efforts, we will strive for more fruitful achievements in the coming future and push forward the development of sports industry.”
Atlético Madrid’s Commercial Directo, Iñigo Aznar, added: “Closing the agreement with AYX represents an important support in the expansion strategy of the Club in Asia at a commercial level that we are sure will bring great success to both AYX and Atlético de Madrid.”