SBC News Voice of the Sports Betting Industry
Strengthening its media rights portfolio, global sports provider Eleven Sports has been granted live and exclusive rights for Belgian domestic football as part of a five-year agreement.
Under the terms of the agreement, Eleven Sports will gain the rights to the Belgian First Division A, the First Division B, the women’s Super League, the Belgian Cup and the Belgian Super Cup from 2020/21 until 2024/25.
Guillaume Collard, Managing Director of Eleven Sports Belgium and Luxembourg and Group Head of Acquisitions, commented: “The Pro League’s decision to grant us the rights to Belgian football for the next five years is an important moment for Eleven Sports Belgium.
“We are committed to delivering the best possible experience to fans, clubs and the Pro League, and playing our part in growing the Belgian game. We would like to thank the Pro League and the clubs for the efforts they have made over the past few weeks to bring everyone together around our ambitious project, in these difficult times.”
Eleven Sports will work on creating a network of TV and digital platforms for Belgian football, with the football hub 100% dedicated to the domestic game 24 hours a day, 7 days a week.
The domestic Belgian football rights is the newest addition to Eleven Sports’ portfolio of football partnerships. In Belgium, it has the rights to LaLiga, Bundesliga, Serie A and the FA Cup, while Eleven’s global network of media rights include the UEFA Champions League and Premier League.
Marc Watson, Executive Chairman of Eleven Sports Group, added: “In these uncertain times, we are pleased to have some positive news to share with Belgian football fans. This is the first time ELEVEN has secured the domestic rights to one of European football’s major leagues.
“It is a milestone moment for the progress of our group and testament to the quality of our team and the fan-centric platform that we have built up in Belgium since 2015. It is also thanks to the fantastic support we have received from our local partners.
“We are dedicated to continuing to work through these current challenges to bring the best content possible to our fans around the world.”
