Asian sportsbook operator Just Bet Online (JBO) is set to enhance its partnership with Spanish LaLiga club Real Betis Balompié as part of a wider branding strategy.
Real Betis has had a well-established relationship with betting company RB88 since August 2019. However, RB88 has now decided to focus its marketing efforts on the flagship JBO brand.
It is intended that JBO will supersede the RB88 brand. As a result of the new arrangement, the Asian Sportsbook has become the Regional Partner in Asia of Real Betis for the remainder of the existing agreement between the club and RB88.
“JBO’s partnership with Real Betis is the largest deal that we are working on – both in terms of scope and ambition,” a JBO spokesperson commented.
“It’s an exciting opportunity, especially considering Real Betis play in one of the world’s most popular leagues. So, we can’t wait to continue some good initial work with the club, consolidating JBO’s credentials and awareness in Asia in the process.”
“With this partnership in place, collaboration between JBO and Real Betis will intuitively strengthen and provide a platform from which to grow and engage both parties’ combined fanbase across Asia and globally.
“Expanding their existing Asian audience appeal, alongside leveraging the natural sporting synergies between our two networks in the digital domain, will constitute our prime focus.”
The duo staged an official ‘remote’ ceremony from Spain to mark the start of the new collaboration, mindful of COVID-19 regulations.
Ramón Alarcón, General Director of Business at Real Betis, added: “We are thrilled to grow our co-operation with the group. We’re confident that under this new brand, we will enhance positive impacts for JBO and the club, allowing both parties to extend our reach in the Asian market. Our partnership with JBO will enable us to more deeply engage with our fans and supporters in Asia.
“It’s great to see how Real Betis is currently corralling broader interest from outside Spain, and JBO are the perfect partner with whom to expand our own brand through the unifying power of football.
“We share some welcome and well-aligned values around the game for securing our goals in the most exciting and dynamic way possible. We look forward to seeing this relationship organically evolve over the next few seasons.”
JBO has maintained a firm sponsorship presence, having previously served as the Regional Betting Partner in Asia of Serie A club Bologna FC.
More recently, the firm has forged partnerships with Ligue 1 team Olympique de Marseille as well as former Bulgarian leading-all time goalscorer and Premier League legend Dimitar Berbatov.