SBC News Voice of the Sports Betting Industry
Tally Technology has partnered with NSX to provide a new free-to-play prediction game for select domestic and international football matches.
Described as a ‘Brazilian sports betting ecosystem’, NSX has stated that the collaboration covers two fixtures per week, with the introduction of prizes including free bets provided by the group’s partner, Betnacional.
Eric Gaigher at NSX said: “We are always looking for new ways to engage with Brazilian football fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game.
“We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”
The fan engagement platform’s free-to-play prediction game looks to provide the opportunity for fans to be introduced to sports betting, as well as the chance to win bonus prizes based on monthly performances.
Designed to ‘drive betting interest’ among Brazilian football fans, Tally’s customer activation platform also will allow NSX and its partners to uncover customer insights that aim to deepen fan relationships as well as increase revenue and acquisition opportunities for operators.
“We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners,” added Brad Vettese, CEO of Tally.
“With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between football fans and their brand partners.”
Tally holds the title of fan engagement platform for several notable sporting names such as the LA Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.
