SBC News Voice of the Sports Betting Industry
EstrelaBet has extended its sponsorship of Campeonato Brasileiro Série A’s Sport Club Internacional until March 2026.
The Brazilian sports betting operator has supported the top-flight team since June 2022, but the brand will be present on the back of the men’s first team kit.
Head of EstrelaBet Sponsorships, Rafael Zanette, described this agreement as “a bet won even before signing the contract”.
He added: “Renewing this bond was natural because it is much more than a sponsorship contract, it is a true partnership that gives great results. We have no doubt that it will be a giant success of the stature of Inter and what the Colorado fans deserve.”
Additionally, the operator will also continue to be the main sponsor of the Gurias Coloradas – the women’s team – with the EstrelaBet logo on the chest of the kit.
The pair had initially closed a first extension until the end of this year, but have now confirmed that they reached a multi-year agreement.
“The renewal and extension of the link place Inter in a new cycle”, added President of the football club, Alessandro Barcellos.
“EstrelaBet’s support brings news that our fans will like, reinforcing the confidence of the mark in the history and greatness of the club. Their support for women’s football, which was already very good, will be even better and essential for this moment.”
In January, EstrelaBet also inked an agreement to become the new sponsor of Brazil’s Championship of Mineiro.
The sports betting company continues to expand its presence in the country, with the league including notable teams such as Atlético Mineiro, Cruzeiro and America-MG.
The Brazilian football season is set to start on 15 April, with Internacional’s first match being against Fortaleza Esporte Clube.
