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Checkd Media has brought its ‘No Tippy Tappy Football with Sam Allardyce’ podcast back for the final stages of the football season, sponsored by William Hill.
Distributed via Checkd’s Footy Accumulators platform, the video podcast will continue to be hosted by Natalie Pike and former West Ham and Everton manager Allardyce, set to feature a series of ‘high profile’ guests.
The programme will discuss insights, opinions and anecdotes around the final few months of the Premier League season as Arsenal, Manchester City and Manchester United fight for the top spot.
Daryl West, Head of Sponsorship, Social and PR at William Hill, remarked: “We are thrilled with the engagement No Tippy Tappy Football with Sam Allardyce has brought in so far, keeping our audience returning each week for its must-watch content, expert opinions and tips.
“The calibre of guests joining Big Sam and Natalie is top-notch and we look forward to continuing our journey together until the end of the season.”
Confirmed guests for the new ‘No Tippy Tappy’ show are ex-Liverpool players Robbie Fowler and Emile Heskey, former top-flight referee Mark Clattenburg and ex-Tottenham Hotspur manager Tim Sherwood.
As alluded to by West, Checkd’s podcast was a ‘major hit’ after initial launch for the World Cup, having delivered over 14 million impressions and 1.4 million views throughout the tournament, prompting the firm to revive the programme for the remainder of the domestic season.
The extension of ‘No Tippy Tappy’ follows the launch of Checkd’s ‘The Insider Track’, a horse racing programme produced for William Hill ahead of the Cheltenham Festival next week.
Will Tyrrell, Director of UK Media at Checkd Media, said: “Creating a forum for open, honest discussion with some of football’s best-known names is what we set out to achieve when we created No Tippy Tappy Football, so it is fantastic to see this come to fruition and the positive response we’ve had so far.
“It is fantastic to have a high-profile name such as Sam Allardyce on board once again to share his no-nonsense opinions on footballing matters. We are also delighted that our long-term operator partner William Hill continues to support our vision of providing entertaining content combined with betting insights for football fans.”
