SBC News Voice of the Sports Betting Industry
Just Bet Online (JBO) has announced the renewal of its partnership with former Tottenham Hotspur and Manchester United star Dimitar Berbatov as a brand ambassador.
In continuing his role for the Asian sports and eSports betting operator, the Bulgarian former forward will continue to be the face and force behind a series of promotions and activations.
A JBO spokesperson said: “Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game.
“We both like to achieve our goals in the most creative way and playing style possible. Naturally, there’ll also be the chance for our customers to gain further exclusive analysis and game previews from one of the brightest minds in football.
“JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories.
“Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, raising the technological bar to elevate the game for the fan experience and social traction.”
Having played for several top teams such as Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and AS Monaco – Berbatov will help grow JBO’s recognition in the industry and increase its sporting links.
“I’m thrilled to be renewing terms with JBO across Asia and the Far East,” added Berbatov. “As I’ve come to witness first-hand over the past couple of years, they’re a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport.
“It’s a combination that’s vital to winning any game and also entertaining your audience. JBO is also a young vibrant brand, providing a safe and secure platform for its users. I can’t back a better storyline than that.
“As a result, I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”
The gambling company has previously worked with Bologna FC in Serie A and secured the title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League event. JBO is also the Official Regional Partner of Olympique de Marseille in France’s Ligue 1.
Outside of Europe, JBO has also partnered with VICI Gaming (an esports organisation in China), Keen Gaming, Killer Angel, 5POWER Gaming as well as 496 Gaming.
