Affiliate News

Better Collective eyes US expansion after PASPA repeal

As the dust settles on the Supreme Court’s decision to repeal PASPA, betting tips provider Better Collective is already positioning itself towards this potentially lucrative market through their latest website, us-bookies.com. Us-bookies.com is an educational platform serving punters linked to the US horse racing community. In line with Better Collective’s current global portfolio of sites, which is predominantly focused on …

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ASA investigates ‘Geordie Shore’ stars for promoting betting content via social media

The UK Advertising Standards Authority (ASA) is investigating three stars of MTV’s reality TV programme ‘Geordie Shore’ for promoting betting-related content through their social media profiles. The Twitter and Instagram accounts of Scott Timlin, Gary Beadle and Aaron Chalmers are reported to have promoted the football betting markets of Ladbrokes and Coral. Between them, the reality TV stars have a …

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BetBull and Income Access strike affiliate programme deal

LAC - Copyright: argus456 / 123RF Stock Photo

Mobile sportsbook and casino operator BetBull has announced a partnership with Income Access, to launch an affiliate programme for its flagship native app. Licensed by the United Kingdom Gambling Commission BetBull, whose app is available via iOS and Android in addition to being accessible on the mobile web, aims to enhance user experience and maximise player engagement and retention through …

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Rightlander signs on with LeoVegas and GVC

Affiliate landing page tracker Rightlander has signed deals with LeoVegas and GVC, in a move that is hoped will help both operators improve affiliate compliance and boost their responsible gambling measures. Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined …

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Racing Post strengthens affiliate muscle with Apsley Group investment

The Racing Post has moved to expand its industry affiliate marketing presence, confirming that it has acquired a majority stake in Apsley Group International. Confirming an undisclosed sum deal, the Racing Post gains majority ownership of Apsley affiliate marketing assets’ freesupertips.co.uk and myracing.com, as well as the firm’s related mobile apps. Updating the market, the Racing Post detailed that the investment sees …

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Catena Media hits ‘peak performance’ as company begins 2020 journey

Stockholm-listed industry affiliate network Catena Media has reported its ‘best ever trading quarter’ as the company progresses on its 2020 vision. Publishing its Q1 trading update (period ending 31 March), Catena reports a corporate revenue increase of €23,9 million (Q1 2017: €15,2 million). The Stockholm enterprise details a period of high activity across its network assets, in which Catena delivered …

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Better Collective heads EGR’s 2018 Power Affiliates list

Highly regarded provider of betting tips, bookmaker information and gambling tools, Better Collective has been named as EGR’s number one in the Power Affiliates 2018 list. After impressing judges with criteria such as business and commercial success, M&A activity and regulatory and compliance procedures, Better Collective was picked out to be a leading power within the iGaming world. The list …

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Catena gains racing vision with GG.co.uk acquisition

Stockholm-listed industry affiliate marketing network Catena Media has moved to expand its services and inventory for horseracing acquiring UK legacy racing portal – GG.co.uk. Updating the market, Catena undertakes its latest affiliate acquisition for a total cash payment of £2 million, acquiring all GG.co.uk racing related assets outright. One of the most trusted racing/betting communities, GG.co.uk offers racing punters daily tips, race cards …

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Income Access expands compliance dynamics with Rightlander

Expanding its advertising compliance capabilities, Income Access (Paysafe Group) has partnered with affiliate due-diligence software provider Rightlander. The partnership will see Rightlander software utilised to monitor and scan Income Access network affiliate websites, making sure marketing inventory (content, links, promotions etc) are fit for Income Access client compliance demands. Rightlander’s due-diligence software has been developed by veteran former industry affiliate …

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XLMedia acquires legacy portal WhichBingo.co.uk

BetBright

Expansion has continued for XLMedia PLC as the group has announced the acquisition of legacy UK  online bingo community portal WhichBingo.co.uk, further growing it’s significant UK footprint. Founded in 2000 by webmaster Phil Fraser, WhichBingo is one of  UK online gambling’s oldest affiliates. A leading authority for online bingo reviews and insights, WhichBingo utilises player content and opinion pieces to …

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