Affiliate News

Comms Pro Åsa Hillsten joins Catena as Head of Investor Relations

Stockholm-listed industry affiliate marketing network Catena Media has confirmed the appointment of Åsa Hillsten as its new Head of Investor Relations & Communications. A seasoned corporate communications specialist, Hillsten joins Catena’s senior executive team having most recently served as Chief Communications Officer for Swedish ‘digital bank’ Collector (2016-2017). Catena governance informs that Hillsten will officially join the company on January …

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New Dynamics…TAG Media launches ‘Paid Social’ division

Industry marketing and player acquisition agency TAG Media, has launched a new ‘Paid Social’ division to assist its partners with greater strategic planning and media buying capabilities. The division will be led by Tom Schurch as Head of Paid Social. A seasoned media buying and digital planning specialist Schurch joined the London-based agency this June to help build new agency …

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Telegraph readers boosted by Weekend Football betting app

Weekend Football

The Telegraph has chosen Weekend Football to provide its readers with football betting odds through version four of the Football Coupon Betting app. Having launched the newest version at the start of the 2017/18 football season, Weekend Football has become an ‘odds comparison partner’ for The Telegraph Media Group. The app mixes best football betting odds for their accumulators with …

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Allez! Better Collective drastically expands French market presence acquiring Pull Media network

Leading industry affiliate marketing firm Better Collective continues its European expansion announcing this morning that it has acquired French digital media network Pull Media. The acquisition of Pull Media’s inventory significantly increases Better Collective’s presence within the regulated French online gambling market. Furthermore, Better Collective management has stated that it will use its new Pull Media assets to expand its …

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#boscon2017: Sky Bet CEO Richard Flint suggests ASA rulings were ‘last straw’

Speaking at last week’s Betting on Sports 2017,  Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …

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Race Up…Income Access powers Black Type’s new affiliate programme

Horseracing specialist online bookmaker Black Type (blacktype.bet) has confirmed that it will launch its affiliate marketing programme utilising Income Access (Paysafe Group) platform software. Updating the market, Black Type marketing launches its new partnership programme utilising Income Access 360 player marketing, tracking and reporting provisions. Launched in 2016 by racing veterans Dave Gowers and Craig Nicholson, Black Type seeks to …

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The Telegraph Group deepens Fresh8 ‘dynamic’ partnership

The Telegraph Group will optimise its online digital sports content utilising Fresh8 Gaming contextual advertising software, as the media owner bids to create dynamic sports content for its viewers. Utilising Fresh8 software, The Telegraph details that it registered record acquisition results for the Floyd Mayweather v Conor McGregor bout in Las Vegas on 26 August. The publishing group will now …

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Exploring the possibility of affiliate licensing at #boscon2017

The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’  With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …

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Affiliates a hot topic at #boscon2017

After Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move, that they could have handled better.’ Soegaard added that: “Cooperation between operators and affiliates is something we need to tie …

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Ladbrokes, 888 and Sky Vegas all warned by the ASA over affiliate promotion

Numerous gambling operators felt the wrath of The UK Advertising Standards Authority (ASA) in its latest round of weekly rulings. The decisions related to an advert that had been created by affiliate partners of 888, Sky Vegas and Ladbrokes Casino. Casumo Services was also censured for the same promotion. In total nine complaints were received and upheld by The ASA about …

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