SBC News LiveScore upgrades racing inventory with Spotlight Sports Superfeed 

LiveScore upgrades racing inventory with Spotlight Sports Superfeed 

LiveScore Group has announced that it will utilise Spotlight Sports content and media services to optimise its flagship LiveScore portal and Virgin Bet sportsbook.  

Agreeing on a multi-year partnership, LiveScore will benefit from new data provisions including the integration of Superfeed – the betting market’s most comprehensive data feed covering all international racing fixtures.

Superfeed will allow the LiveScore affiliate portal and Virgin Bet sportsbook to significantly amplify its racing inventory.

Launched last April, Superfeed has been well received by Spotlight’s tier-1 bookmaker clients such as bet365, which has benefitted from international racing coverage across 60,000 races annually.

Spotlight Sports Group, Head of UK and Ireland Sales, Daniel Smith commented on the partnership: “Racing Post content has been the market-leading horseracing coverage for over 30 years and we’re delighted to deliver more great data and analysis for Virgin Bet and LiveScore Bet customers.

“We’re delighted to be working with two of the most exciting brands in the industry, bringing not only UK and Irish racing to their customers, but the expansion of French, US and South African analysis.’’

The single integration feed includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.

Further Superfeed benefits will see Virgin Bet and LiveScore Bet add territories over time to further enhance their racing product, with racing content from the diverse markets of France, US, South Africa, Hong Kong and the UAE.

James McKay, Sportsbook Director at LiveScore Bet and Virgin Bet said: “We know that the Racing Post brand and coverage adds huge value and influence to racing products, so we’re delighted to roll it out across our Virgin Bet and LiveScore Bet brands.”

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