SBC News Voice of the Sports Betting Industry
Planet Sport has expanded its media services to provide comprehensive localised content solutions for Canada’s rapidly evolving igaming and sports betting marketplace.
The Leeds-based media studio, whose publishing network includes TeamTalk, Planet Rugby and Football365, will deliver a full localised translation service for all Canadian igaming stakeholders, covering all market disciplines.
“Planet Sport’s localisation and translation services cover all operator, supplier and affiliate needs, including the translation of static content.”
“This includes responsible gambling messaging, deposit and withdrawal options, and licensing and explainer guides such as how to bet on sports, casino and virtual offerings.”
Of significance to market incumbents, Planet Sport will provide French Canadian content services, written and translated by professionals.
With more than half a million French Canadian speakers in Ontario, and many more in neighbouring Quebec, carefully language-localised products and services are considered essential by potential clients.
Andrew Morgan, Head of International Betting Content at Planet Sport, said: “Canada is set to become one of the largest betting markets in the world, especially following the launch of Ontario. But to succeed in such a competitive market, operators, suppliers and affiliates must carefully localise their offerings.
“Given the prevalence of the French-Canadian language across the country, with more than seven million speakers, translating content accurately and with a real human touch is an absolute must.
“French Canadian is a great addition to our growing translation bureau, and we look forward to working with operators, suppliers and affiliates to help them maximise the huge potential Canada has to offer.”
