Affiliate News

The latest affiliate news for the gambling industry

Catena places all European media assets under strategic review 

SBC News Catena places all European media assets under strategic review 

Catena Media Plc has this morning announced that it has placed its entire European business under strategic review.  The decision follows a corporate review of Catena’s European media operations initiated on 20 May, with a view to identify and expand efficiencies. The Stockholm-listed affiliate media publisher will examine all options for its European activity “consisting of online sports betting and …

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AstroPay launches Global Affiliates Programme

SBC News AstroPay launches Global Affiliates Programme

AstroPay has taken another step to enhance its worldwide customer-base, unveiling a Global Affiliate Programme open to a range of businesses.  Both individuals and companies can join the network in order to bolster their growth and unlock online revenue generation opportunities.  The international payments provider stated that the ultimate objective of its new venture is to offer a platform where …

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Playmaker accelerates LatAm drive by announcing JuanFutbol takeover

SBC News Playmaker accelerates LatAm drive by announcing JuanFutbol takeover

Toronto-listed sports media publisher Playmaker Capital has significantly bolstered its Mexican and Hispanic sports presence by acquiring all assets of the JuanFutbol network.  Playmaker announced to the TSX market that it had agreed to take control of JuanFutbol’s portfolio of digital assets that has garnered over six million followers across the YouTube, Instagram, TikTok and Facebook platforms. Each month, JuanFutbol …

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Catena takes control of NJ.com gambling coverage 

SBC News Catena takes control of NJ.com gambling coverage 

Catena Media Plc has secured its first major US media partnership, becoming the lead gambling content provider for Advance Local – the publisher of NJ.com and other localised new sources.  The agreement will see Catena provide high-quality coverage of online sports betting and casino developments for Advance Local audiences across legislated US states.   Of significance, the publisher will take over …

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XLMedia hits peak performance ahead of leadership makeover

SBC News XLMedia hits peak performance ahead of leadership makeover

XLMedia Plc has stated confidence in achieving its full-year 2022 commercial expectations, driven by significant US growth and the continued benefits of its streamlined publishing network.  Providing a trading update ahead of interim results, XLMedia expects to announce group revenues of $44.5m, up 37% on H1 2021 results of $32m. Headline growth sees the London Aim-listed igaming media publisher anticipate …

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Leadstar Media expands My Betting Sites into Irish market

SBC News Leadstar Media expands My Betting Sites into Irish market

Leadstar Media has taken a step forward in its global expansion plans, launching My Betting Sites in Ireland, the 10th market entry for the sportsbook comparison site.  The site will provide information around verification processes and payment options in the Irish betting and gaming space, as well as sport-specific guides so bettors can compare operators’ offerings.  Additionally, My Betting Sites’ …

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Gambling.com hires Peter McGough to lead Investor Relations

SBC News Gambling.com hires Peter McGough to lead Investor Relations

Gambling.com Group has moved to strengthen its key investment and stakeholder management, appointing Peter McGough as Vice President of Investor Relations.  An expert in representing financial services and emerging technologies, McGough joins Gambling.com executive management from Viridian Capital Advisors – where he led the New York hedge fund’s engagement with equity funds, institutional investors and high-net-worth individuals.  Gambling.com further underscored …

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LiveScore upgrades racing inventory with Spotlight Sports Superfeed 

SBC News LiveScore upgrades racing inventory with Spotlight Sports Superfeed 

LiveScore Group has announced that it will utilise Spotlight Sports content and media services to optimise its flagship LiveScore portal and Virgin Bet sportsbook.   Agreeing on a multi-year partnership, LiveScore will benefit from new data provisions including the integration of Superfeed – the betting market’s most comprehensive data feed covering all international racing fixtures. Superfeed will allow the LiveScore affiliate …

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Google ends use of Rich Results to promote gambling products 

SBC News Google ends use of Rich Results to promote gambling products 

Operators and affiliates have been alerted to new changes by Google on the listing of ‘high-risk products’ on its search engine.  The Silicon Valley tech leader has updated its content guidelines with regards to how “prohibited, regulated or harmful products” can be displayed to audiences on its search engine. The changes will impact advertisers’ ability to use ‘Rich Results’ to …

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Planet Sport to provide full Canadian localisation services

SBC News Planet Sport to provide full Canadian localisation services

Planet Sport has expanded its media services to provide comprehensive localised content solutions for Canada’s rapidly evolving igaming and sports betting marketplace.  The Leeds-based media studio, whose publishing network includes TeamTalk, Planet Rugby and Football365, will deliver a full localised translation service for all Canadian igaming stakeholders, covering all market disciplines. “Planet Sport’s localisation and translation services cover all operator, …

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