MiFinity launches affiliate programme in line with 2022 expansion plans

Gaming eWallet provider MiFinity has finalised the launch of its affiliate programme, as the firm seeks to further expand its commercial scope throughout the remainder of the year.

By launching MiFinity Affiliate, the company aims to support the growth of its merchants and industry affiliates, specifically targeting conversions and revenue generation, as well as providing marketing support and affiliate tools.

To achieve this goal, MiFinity has set its revenue commission at 35%, paid on all transfers to and FX fees – a policy which the company states has ‘already attracted significant interest in pre-launch sign-ups’ from affiliates.

“We’re very excited to launch MiFinity Affiliates,” said MiFinity CEO Paul Kavanagh. “In the last 18 months, we have experienced rapid growth in terms of customers, transactions, operators, services, and market penetration. 

“So, it’s the perfect time to launch the affiliate programme and add another great service to our offering. MiFinity Affiliates is integral to our ambitious growth plans for 2022 and beyond. 

Our success is intrinsically linked to the success of our merchants and affiliate partners, which is why we’ve designed an affiliate programme that offers the highest commission rates, paying lifetime commissions, to help them achieve more.”

To mark the launch, MiFinity has revealed plans to add a further 10% commission on all rev-share fees for affiliates signing up before 15 July 2022.

The launch of MiFinity’s affiliate network follows the commercial success of its eWallet solution, which has been made available in the UK and EU with a free virtual IBAN allowing transfers with no added fees. 

In a discussion with SBC News last week, Kavanagh explained why Dublin-based MiFinity was entering the affiliate market as part of its wider growth plans for 2022.

Specifically, the CEO observed that companies join affiliate programmes to prime conversations and create new revenue streams – two goals which he believed MiFinity is perfectly placed to achieve.

Commenting on the firm’s expansion into the affiliate space, Kieron Nolan, MiFinity’s CFO, added: “Our dedicated affiliate marketing team has years of experience helping companies drive conversions and revenue through bespoke campaigns and their expert support. 

“As well as investing in talent, we have also invested significantly in our enterprise affiliate platform to help our affiliate partners manage their programmes, track conversions and access payments. We think it’s a fantastic opportunity for our affiliate partners to accelerate their growth, along with ours.”