Jessie Sale

BoyleSports to operate in Dutch market via Aspire Global’s solution

SBC News BoyleSports to operate in Dutch market via Aspire Global’s solution

In entering the Netherlands, BoyleSports has formed an agreement with Aspire Global to utilise its full turnkey platform solution including managed services.  Aspire Global has stated that it will provide the Irish bookmaker with its full proprietary offering comprising the platform (PAM), casino games and sports betting through its BtoBet sportsbook.  Mark Kemp, BoyleSports CEO, commented: “While planning for our …

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Betway ‘accelerates expansion’ with Genius Sports live data deal

SBC News Betway 'accelerates expansion’ with Genius Sports live data deal

Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports. The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague …

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Voxbet hires ‘sought after’ Marmion as group’s Non-Executive Director

SBC News Voxbet hires ‘sought after’ Marmion as group's Non-Executive Director

Voxbet has hired Ian Marmion as the company’s new Non-Executive Director with a focus on the growth and strategic direction of the business. The company has stated that the former trading and operations director for Global Sportsbook at The Stars Group has been ‘a long-time proponent of modernising the sports betting industry’ by developing and deploying new technologies.  Following his …

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Sportradar appoints Bimson to oversee betting, sports and marketing growth

SBC News Sportradar appoints Bimson to oversee betting, sports and marketing growth

Sportradar has hired Andrew Bimson as Chief Operating Officer in North America in a bid to expand its betting & gaming, sports entertainment and ad:s (marketing services) operations. The NYSE-listed, Swiss-based sports technology company has stated that Bimson will be reporting to Arne Rees, Sportradar North America’s CEO, and has a wealth of experience in the industry. Rees commented: “Andrew …

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Dean Akinjobi: Digital sports and music sponsorships provide ‘comprehensive offering’ for betting brands

SBC News Dean Akinjobi: Digital sports and music sponsorships provide ‘comprehensive offering’ for betting brands

In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels.  Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …

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Winamax’s ‘not in partnership spirit’ tweets ends Bordeaux deal

SBC News Winamax's 'not in partnership spirit’ tweets ends Bordeaux deal

Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by  France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …

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888sport makes debut in Bundesliga with RB Leipzig deal

SBC News 888sport makes debut in Bundesliga with RB Leipzig deal

888sport has been announced as an official partner of Bundesliga side RB Leipzig which began at the home match against FSV Mainz 05 on Saturday. With the collaboration lasting until at least 2023, the top-flight team promises to give betting brand presence on TV-relevant advertising whilst also on the club’s digital channels.  Kieran Spellman, Vice President Head of 888sport, commented: …

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ITIA bans Nicolás Arreche from tennis following match fixing attempts

SBC News ITIA bans Nicolás Arreche from tennis following match fixing attempts

Nicolás Arreche has been banned from tennis for the next four years after being found guilty of breaches of the Tennis Anti-Corruption Program (TACP) rules.  The International Tennis Integrity Agency (ITIA) banned Arreche in regards to his attempts to contrive the outcome of tennis matches and failing to report corrupt approaches. The breaches of the rules that Arreche has been …

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Betway nets first partnership in France with Toulouse FC

SBC News Betway nets first partnership in France with Toulouse FC

Online betting and gaming platform Betway has announced a multi-year sponsorship of Ligue 2 side, Toulouse FC. In collaboration with the French team, Super Group-owned Betway gains brand exposure around the Stadium de Toulouse on the LED boards and panels. Anthony Werkman, CEO of Betway, commented: “Having built one of the most exciting and enviable global sport sponsorship portfolios of …

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Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

SBC News Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. In an interesting turn of events in the US sports wagering space, the new launch marks the first time a US sports team owner – in this case Alex Meruelo – has launched his own wagering enterprise. Having subsequently …

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