Just Bet Online (JBO) has extended its partnership with French Ligue 1 side Olympique de Marseille as the club’s official asia betting partner. The collaboration looks to continue to create  activations and content-marketing opportunities, in line with the operator’s aim which has been described as ‘to engage, educate and entertain’. A JBO spokesperson welcomed news of the brand’s latest renewal …

VBET has added Oleksandr Zinchenko, Manchester City FC and Ukraine National Team midfielder, as one of its official brand ambassadors. The 25-year-old is the youngest captain in Ukraine’s national football team history, and has won the FA Cup and FA Community Shield With Man City and the English title three times and the EFL Cup four times. George Givishvili, VBET …

PlanetPay365 has established a deal with ACF Fiorentina for the 2021/22 football season, as the enterprise becomes the club’s official value-added service partner. The agreement looks to increase the Planet Entertainment-owned brand’s visibility, and expand business in the Tuscan region, as the group will be present at the Artemio Franchi stadium on the LED perimeter boards. Troy Cox, Chief Commercial …

OlyBet has signed a regional partnership with Real Madrid CF midfielder Luka Modrić to boost localised media campaigns and engagement opportunities. The Balkans-based collaboration looks to give football fans ‘unique’ opportunities to interact with Modrić in person and over social media. CEO of Olympic Entertainment Group and OlyBet Group, Corey Plummer, explained that the creation of new digital platforms gives …

The Professional Darts Corporation (PDC) has agreed that its World Grand Prix will come under the title sponsorship of BoyleSports for another three years. The Irish bookmaker continues its target of increasing brand visibility across the tournament, following on from its original collaboration in 2019 – a year that saw Michael Van Gerwin win his fifth title. Aiming for a …

Betway has announced its sponsorship of the 2022 and 2023 editions of The Rio Open, becoming the tennis tournament’s premium betting partner. The new collaboration sees the Super Group-owned brand gain association rights as well as courtside branding throughout the competition. Anthony Werkman, CEO of Betway, noted: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to …

C&N Sporting Risk has launched its BetitRight service in a bid to leverage key data outputs from predictive modelling to bet on football. The new platform has evolved out of C&N Sporting Risk’s profitable betting syndicate, now in its seventh year of operation, and has been described as the company’s ‘gaming arm’.  Henry Newman, Co-Founder of Sporting Risk, commented: “BetitRight …

Entain is providing customers of its gaming brands with ‘unique’ experiences and media content, whilst promising special access for Formula 1 fans through its PartyCasino and partypoker brands. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker, …

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

TebWin has become the official betting partner of Queens Park Rangers (QPR) for the 2021/22 season. The collaboration sees the blue and yellow logo displayed around the Kiyan Prince Foundation Stadium along with other promotional material. King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and Business Manager, Pearl Dougal, commented: “We are delighted to be able to …