Tag Archives: Sportsbet.io.

2mee to use £500k funding round to expand operations and commercial team

2mee has secured £500,000 in a recent funding round, detailing an ambition to drive “scale at pace” across several commercial areas.  In particular, the company intends to boost its sales and marketing activity, further grow its commercial team and partner with more sports betting and casino brands.  The firm aims to specifically target brands that seek to connect with their …

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Sportsbet.io and Southampton FC introduce first Bitcoin competition

Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …

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Sportsbet.io signs hip hop artist in global ambassador deal

Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports.  The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene.  As a result of the deal, the artist will carry out a global ambassador …

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Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io.  In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …

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Maarja Pärt: Coingaming rebrand introduces the Yolo mindset

Yolo

Yolo Group CEO Maarja Pärt discusses why Coingaming has rebranded to Yolo Group, how the company structure fits the group’s strategic vision, and what it means to be a ‘Yoloer’. You’ve probably already seen the news this week that Coingaming is now the Yolo Group, following a rebrand designed to better reflect our business and vision. The time was right …

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Coingaming rebrands to Yolo Group to better define its multi-business identity  

Coingaming Group, the operating company of cryptocurrency gambling brands Sportsbet.io and BitCasino, has formally changed its business identity to Yolo Group.  The rebrand to Yolo Group has been undertaken to better reflect its diverse units operating in online gambling, fintech, IT and venture capital funding investing in new crypto technologies to disrupt traditional business marketplaces. Moving forward, Yolo Group will …

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Sportsbet.io strengthens Brazilian position with São Paulo sponsorship

São Paulo Futebol Clube has named Sportsbet.io as the Brazilian team’s new ‘master sponsor’ until 2024. The partnership debuted on Saturday in São Paulo’s fixture against Bahia, following an official presentation at the São Paulo stadium a day prior to the Brazilian Championship showdown. Along with branding on the front of players’ shirts, the operator will also appear on the …

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Coingaming targets ‘mature and emerging’ markets with SportCaller linkup

Coingaming Group’s Sportsbet.io sportsbook has announced a partnership with SportCaller, aimed at expanding its long-term presence in mature and emerging markets in untapped territories. The partnership aims to combine Sportsbet.io’s multi-currency capabilities with SportCaller’s international scope and localisation operations in order to diversify fan engagement around targeted free-to-play sports games. “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their …

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Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …

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Sportsbet.io continues sports marketing strategy with Saints extension

Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …

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