Tag Archives: Sportsbet.io.

Maarja Pärt: Coingaming rebrand introduces the Yolo mindset

Yolo

Yolo Group CEO Maarja Pärt discusses why Coingaming has rebranded to Yolo Group, how the company structure fits the group’s strategic vision, and what it means to be a ‘Yoloer’. You’ve probably already seen the news this week that Coingaming is now the Yolo Group, following a rebrand designed to better reflect our business and vision. The time was right …

Read More »

Coingaming rebrands to Yolo Group to better define its multi-business identity  

Coingaming Group, the operating company of cryptocurrency gambling brands Sportsbet.io and BitCasino, has formally changed its business identity to Yolo Group.  The rebrand to Yolo Group has been undertaken to better reflect its diverse units operating in online gambling, fintech, IT and venture capital funding investing in new crypto technologies to disrupt traditional business marketplaces. Moving forward, Yolo Group will …

Read More »

Sportsbet.io strengthens Brazilian position with São Paulo sponsorship

São Paulo Futebol Clube has named Sportsbet.io as the Brazilian team’s new ‘master sponsor’ until 2024. The partnership debuted on Saturday in São Paulo’s fixture against Bahia, following an official presentation at the São Paulo stadium a day prior to the Brazilian Championship showdown. Along with branding on the front of players’ shirts, the operator will also appear on the …

Read More »

Coingaming targets ‘mature and emerging’ markets with SportCaller linkup

Coingaming Group’s Sportsbet.io sportsbook has announced a partnership with SportCaller, aimed at expanding its long-term presence in mature and emerging markets in untapped territories. The partnership aims to combine Sportsbet.io’s multi-currency capabilities with SportCaller’s international scope and localisation operations in order to diversify fan engagement around targeted free-to-play sports games. “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their …

Read More »

Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …

Read More »

Sportsbet.io continues sports marketing strategy with Saints extension

Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …

Read More »

Sportsbet.io makes sponsorship gesture for Southampton charity fixture

Pledging its support to the Saints Foundation as the main club partner of Southampton FC, Sportsbet.io has donated its shirt sponsorship of the Premier League team to its charity arm for this weekend’s clash with Burnley FC. In place of the brand’s logo, the Saints Foundation will be visible across the first team’s shirts, with match worn shirts to be …

Read More »

Coingaming Group forges risk management partnership with Goatgaming

Crypto-betting operator Coingaming Group has announced a new partnership with UK-based sportsbook software platform Goatgaming, which will see the duo cooperate on risk management and trading. The deal, initially agreed in December 2019 but delivered in January 2021, will see Coingaming Group – operator of cryptocurrency sports betting site Sportsbet.io – fully integrate Goatgaming’s core sports trading and risk product …

Read More »

Watford FC endorses safer gambling message via RecoverMe partnership

Watford FC has strengthened its commitments to responsible and safer gambling via a partnership with mobile health app RecoverMe. RecoverMe was developed by three junior NHS doctors with the aim of increasing awareness of gambling treatment options. The app enables those struggling with problem gambling to better control their addictions via their personal mobile device. It ‘offers a lifeline’ to …

Read More »

Sportsbet.io teams with Southampton to promote Safer Gambling Week in new campaign

Southampton Football Club and gambling brand Sportsbet.io have joined forces to launch a new campaign which raises awareness of 2020 Safer Gambling Week. The Safer Gambling Week campaign runs from 19 to 25 November, and the Premier League side will provide fans with support and advice on how to bet responsibly. A dedicated space on the official club website will …

Read More »