SBC is excited to announce that the shortlists for this year’s SBC Awards 2022 ceremony, taking place as part of the SBC Summit Barcelona in September, have now been decided. The shortlists cap a successful year for Betsson Group, which leads the way with nine nominations, hoping to maintain the Casino Operator of the Year title and dethrone Bet365 in …
Read More »
Sportsbet.io has announced the signing of Nigerian former professional footballer Nwankwo Kanu who becomes the firm’s latest global ambassador. The crypto-led sports gambling company has signed a four-year deal with Kanu, as he will feature across various promotions and activities. Albert Climent, Head of Africa at Sportsbet.io, said: “Nwankwo Kanu needs no introduction, he’s a true football legend and it’s an …
Read More »
Albert Climent, Head of Africa at Yolo Group, discusses how innovative approaches and a crypto-first strategy is helping the operator lead the crypto entertainment revolution. Over the last few months, Sportsbet.io and Bitcasino have welcomed to the team a series of high profile global brand ambassadors from Africa, as we look to expand our footprint not only as the crypto …
Read More »
2mee has secured £500,000 in a recent funding round, detailing an ambition to drive “scale at pace” across several commercial areas. In particular, the company intends to boost its sales and marketing activity, further grow its commercial team and partner with more sports betting and casino brands. The firm aims to specifically target brands that seek to connect with their …
Read More »
Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …
Read More »
Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports. The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene. As a result of the deal, the artist will carry out a global ambassador …
Read More »
When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io. In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …
Read More »
Yolo Group CEO Maarja Pärt discusses why Coingaming has rebranded to Yolo Group, how the company structure fits the group’s strategic vision, and what it means to be a ‘Yoloer’. You’ve probably already seen the news this week that Coingaming is now the Yolo Group, following a rebrand designed to better reflect our business and vision. The time was right …
Read More »
Coingaming Group, the operating company of cryptocurrency gambling brands Sportsbet.io and BitCasino, has formally changed its business identity to Yolo Group. The rebrand to Yolo Group has been undertaken to better reflect its diverse units operating in online gambling, fintech, IT and venture capital funding investing in new crypto technologies to disrupt traditional business marketplaces. Moving forward, Yolo Group will …
Read More »
São Paulo Futebol Clube has named Sportsbet.io as the Brazilian team’s new ‘master sponsor’ until 2024. The partnership debuted on Saturday in São Paulo’s fixture against Bahia, following an official presentation at the São Paulo stadium a day prior to the Brazilian Championship showdown. Along with branding on the front of players’ shirts, the operator will also appear on the …
Read More »
SBC News Voice of the Sports Betting Industry