SBC News Sportsbet.io sponsors three WST tournaments in 2025
Shutterstock

Sportsbet.io sponsors three WST tournaments in 2025

Sportsbet.io has announced a deal with the World Snooker Tour (WST) to become the official partner of three of the sport’s key tournaments in 2025.

By collaborating with the Yolo Group-owned crypto sportsbook, WST is stepping up its engagement with the betting sector in yet another deal showcasing sports’ closeness to both gaming and cryptocurrency.

Shane Anderson, Director of Partnerships, Content and Brand at Yolo Entertainment, stated: “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us.

The betting operator will sponsor this year’s Players ChampionshipTour Championship and Champion of Champions, taking place from 17-23 March 2025 in Telford, 31 March-6 April in Manchester and 10-16 November in Bolton, respectively.

“The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain,” Anderson continued. “We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”

Leadership at Matchroom Sports, one of the UK’s largest sports management and promotion firms with a presence across snooker, darts, boxing, and other scenes, have previously commented on the importance of betting deals to supporting sports like snooker.

Back in 2021, Barry Hearn, Matchroom Founder and President, commented on the early-stage UK gambling reforms. He warned that restrictions to sponsorship and marketing could cut off many UK sports from vital revenue streams.

Emily Frazer, CEO of Matchroom Multi Sport, which operates and promotes WST events, added: “We’re delighted to welcome Sportsbet.io as the title sponsor for the Champion of Champions, alongside the Players and Tour Championship. The Champion of Champions is a standout event on the snooker calendar, renowned for its elite line-up and global reach.

“Partnering with Sportsbet.io, a brand synonymous with innovation and excellence, ensures these tournaments will continue to thrive as world-class spectacles. We’re excited to work together in showcasing the very best of snooker to fans across the globe.”

For companies like Sportsbet.io, deals with the likes of WST provide a valuable marketing opportunity and a chance to reach new audiences in the UK, which is one of the world’s most competitive gaming marketplaces.

The firm has an active sports marketing strategy internationally also, with a notable presence in football. Yolo Group’s flagship betting brand is partnered with Newcastle United of the Premier League, Hull City of the EFL Championship, and is a regional partner of Spain’s La Liga.

Check Also

SBC News NBA star joins Sportsbet.io as ambassador in two year deal

NBA star joins Sportsbet.io as ambassador in two year deal

Sportsbet.io has announced that the NBA’s Tristan Thompson has become its latest global ambassador. For …

SBC News OlyBet named European Betting Partner of the WST

OlyBet named European Betting Partner of the WST

OlyBet has been named the new European Betting Partner of the World Snooker Tour (WST) …

SBC News All British Casino makes snooker debut as UK Championship sponsor

All British Casino makes snooker debut as UK Championship sponsor

All British Casino has been named a partner of the Victorian Plumbing UK Championship snooker …