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Yolo Group has initiated a restructuring of its business and a reshuffle of c-level leadership in pursuit of further growth across both the B2C and B2B sides of its operations.
The Estonia-based group has reorganised its business based around three verticals – the B2C-oriented Yolo Entertainment, the B2B and technology provision-focused Yolo Platform, and venture capital arm Yolo Investments.
Yolo Entertainment will encompass the group’s flagship B2C brands, the Sportsbet.io sportsbook platform and the Bitcasino crypto casino.
The vertical will be headed by new CEO Matthew D’Emanuele, former CEO of B2B software developer Eastrock Group and Director of Operations at Gaming Innovation Group (GiG).
Maarja Pärt, Yolo Group CEO, said: “This restructure is a crucial step to ensure that our growth is managed consistently across the diverse range of brands, products and services we’ve built up over almost a decade.”
Meanwhile, the Yolo Platform will be led by Jose Micallef as CEO, having been promoted from his role as Managing Director of Bombay Online, with its flagship product being the Hub88 content aggregation platform.
Pärt continued: “I’d like to congratulate Matthew, Jose and Joe on their promotions and new position. These structural changes signal a significant shift in the Yolo Group mindset, with all our business verticals becoming autonomous.
“With each functioning as a separate business and supporting our wider mission, we’ll be even better placed to keep our customers at the centre of the universe.”
Further management changes will see Joe McCallum – who assumed the position of Managing Director of Yolo Group in July – take a seat on the company’s supervisory board.
Yolo Group came into existence in its current form back in 2021 after rebranding from its initial corporate identity as Coingraming Group, which was also headed by Pärt as CEO.
The following two years have seen continuing growth for the company across the B2C, B2B and investment areas and across several major markets.
For example, on the sports betting side Sportsbet.io has secured visibility in prominent markets such as the UK via deals with the likes of Newcastle United and in August launched a new engagement platform, Clubhouse TV, in partnership with Sports Broadcast Media (S:B:M).
