Tag Archives: Simon Lidzén

It is not every day that you see a global company still gleaming with the start-up entrepreneurship spirit that has brought it the international recognition it enjoys today.  It is even more unlikely to see that same spirit embodied by the company’s CEO, who is still channelling through the excitement of leading a team through its first steps – albeit …

Fast Track’s Singularity Model aims to achieve “exponential growth with minimal effort” for operators, according to Fast Track CEO, Simon Lidzén. Speaking to Ted Orme-Claye, Editor of Payment Expert, Lidzén said: “The most important thing that the brands are concerned about when it comes to player engagement is to create 1:1 experiences where you can connect with every player at …

Player engagement igaming platform Fast Track has teamed up with Brazil-based operator Pagol.Bet.  The latter received the green light by the Brazilian government to freely operate in the country until December, and has applied for a licence with the first wave of submissions ahead of the regulated market launch in 2025.  Through Fast Track, Pagol.Bet will now look to strengthen …

BetConstruct and Fast Track have announced a new partnership that will integrate the two company’s respective technologies. Described as a major development in enhancing the player experience, BetConstruct’s operators will now be able use the Fast Track solutions ‘with ease’. The deal combines BetConstruct’s comprehensive solutions with Fast Track’s expertise in player engagement at scale using AI technology. The Singularity …

CRM solutions provider Fast Track has announced that it has achieved SOC 2 certification.  Acquiring the System and Organisation Controls 2 (SOC 2) accreditation strengthens the firm’s commitment to data security, operational efficiency and customer trust.  Fast Track CRM’s offering helps igaming operators acquire a single orchestration and communications hub through real-time data and by deploying AI capabilities.  The certificate …

Altenar has partnered with Fast Track in the aim of gaining a ‘radical improvement’ in player engagement.  In detail, the igaming supplier will integrate Fast Track’s technologies into its player account management tools as it aims to highlight its commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP). Charlie Williams, Commercial Director of Altenar, commented: “We …

Swedish lotto betting services provider PolarLotto has entered into a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the igaming industry.  In a statement confirming the news, PolarLotto said that the collaboration will “propel its expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a …

ReactivAction, provider of igaming and sports betting, has signed CRM specialist Fast Track as an exclusive partner to help jumpstart its international expansion.  Starting off with Brazil, ReactivAction will look to leverage Fast Track’s AI-boosted offering, Lifecycle Automation and real-time data analytics to elevate its player engagement and player retention capabilities in the rapidly expanding Brazilian market.  President Lula da …

With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website.   With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …

Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …