Tag Archives: Simon Lidzén

Fast Track to power Stanleybet’s player engagement

Stanleybet has become the latest company to select Fast Track CRM to fuel player engagement across its online portfolio. The Fast Track CRM platform will enable Stanleybet to increase ROI on marketing campaigns, as well as directly target groups of players, boost player engagement and less churn, all in real-time. By accessing Fast Track’s machine learning capabilities and segmentation model, …

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Lovelace and Fast Track launch Greco risk engine platform

Lovelace Consultancy and Fast Track have announced the launch of the Greco platform, with the goal of introducing a Gameplay Risk Engine for the igaming industry. Via the new product, the partners aim to enable operators to efficiently identify each player’s risk level using centralised gameplay data, whilst the platform will also leverage ‘knowledge and insights’ collected by Lovelace in …

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Betsafe Kenya partners with Fast Track for engagement boost

Betsafe Kenya partners with Fast Track for engagement boost

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …

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Fast Track hires Johnny Tominaga as new Head of Marketing

Johnny Tominaga has been selected as the new Head of Marketing at Fast Track, strengthening the igaming player engagement platform’s senior team.  Joining Fast Track’s team in Malta, Tominaga has more than 15 years of experience in the marketing and advertising space, having worked for large-scale companies such as Microsoft, Intel, Disney and Pepsico. Simon Lidzén, Co-Founder and CEO of …

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Coordinators or curators? Why choosing the right partner(s) is key to iGaming success

Fast Track

A business should never focus on anything unless they believe they can do it better than everyone else, said Simon Lidzén (pictured), CEO for iGaming engagement platform provider Fast Track. We spoke to him about working with the right third party solutions to meet different business needs, how automation can make iGaming operators less vulnerable to financial penalties and why …

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Jenny Arnell selected as Fast Track’s Head of HR

Jenny Arnell selected as Fast Track’s Head of HR

Fast Track will continue to ‘attract and retain top talent’ after selecting Jenny Arnell as the company’s new Head of Human Resources. Joining Fast Track from Catena Media where she served as the Group HR Manager, Arnell will oversee the ‘digitalisation of HR functions’ at the company, placing a key focus on both efficiency and scalability. “I am delighted to …

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Fast Track signs former Microgaming CCO Jean-Luc Ferrière

TrueLayer

Having worked as a brand ambassador for Fast Track since October 2020, former Microgaming CCO Jean-Luc Ferrière has formally joined the player engagement platform provider in the same position. He joins a strong senior leadership team at Fast Track including Christopher Hirst, Patrik Potocki and CEO Simon Lidzén, who said: “Jean-Luc has proved that he is able to get the …

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Fast Track enhances player engagement capabilities with Lifecycles launch

Fast Track has made a ‘giant leap forward’ in boosting player engagement by launching its new Lifecycles platform. The new platform, which was initially showcased as an early prototype in February 2020, will enable operators to ‘easily orchestrate activities that have a shared goal’. Following a ‘rigorous research and development process’, Fast Track has made the first version of the …

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Fast Track hires Dan Morrison as commercial lead

Morrison

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

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EveryMatrix boosts engagement with Fast Track integration

EveryMatrix will continue to drive player engagement across its operator network after completing its integration with Fast Track CRM.  Fast Track has been successfully integrated with GamMatrix, EveryMatrix’s PAM platform, and will support clients in building retention and acquisition campaigns. Ebbe Groes, Group CEO of EveryMatrix, commented: “We are pleased to work with Fast Track, the industry’s up-and-coming player engagement …

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