Tag Archives: Simon Lidzén

Fast Track hires Dan Morrison as commercial lead

Morrison

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

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EveryMatrix boosts engagement with Fast Track integration

EveryMatrix will continue to drive player engagement across its operator network after completing its integration with Fast Track CRM.  Fast Track has been successfully integrated with GamMatrix, EveryMatrix’s PAM platform, and will support clients in building retention and acquisition campaigns. Ebbe Groes, Group CEO of EveryMatrix, commented: “We are pleased to work with Fast Track, the industry’s up-and-coming player engagement …

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Simon Lidzén: Fast Track – Reshaping CRM as a responsibility discipline

 As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard  CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …

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