Tag Archives: Simon Lidzén

ReactivAction taps Fast Track for added CRM capabilities in Brazil

Andreas Koeberl: bringing Twain Sport to Brazil was a logical step for us

ReactivAction, provider of igaming and sports betting, has signed CRM specialist Fast Track as an exclusive partner to help jumpstart its international expansion.  Starting off with Brazil, ReactivAction will look to leverage Fast Track’s AI-boosted offering, Lifecycle Automation and real-time data analytics to elevate its player engagement and player retention capabilities in the rapidly expanding Brazilian market.  President Lula da …

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Is there a ‘silver bullet’ to fix the rising costs of acquisition & retention?

Rising acquisition and retention costs

With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website.   With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …

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Simon Lidzèn: We’re on the Fast Track to the future of CRM

Simon Lidzèn, Fast Track CEO and co-founder

Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …

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Fast Track gets personal with new AI-driven CRM integration

SBC News Fast Track gets personal with new AI-driven CRM integration

Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …

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Fast Track supports Betika’s pan-African ambitions

Technamin appoints Hmayak Manukyan to seize Africa’s ‘golden opportunity’

Betika has partnered with Fast Track, integrating the B2B gaming solutions supplier’s automated, personalised player engagement tools. Specifically, Fast Track’s CRM solution will be utilised by Betika to enhance player engagement, whilst the platform was also selected for its ‘ease of use’. The solution incorporates the Fast Track Lifecycles tool, designed to easily set up multi-channel automations, with an additional …

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SBC Summit North America to provide a closer look into the evolution of the North American gambling industry

SBC News SBC Summit North America to provide a closer look into the evolution of the North American gambling industry

The upcoming SBC Summit North America at the Meadowlands Exposition Centre, New Jersey, will witness a star-studded speaker line-up that will deliver a comprehensive overview of the fundamental opportunities and challenges in the region.  SBC Summit North America is the leading conference and tradeshow dedicated to the online betting and iGaming industry in the United States and Canada. The agenda …

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Fast Track debuts Singularity model

SBC News Fast Track debuts Singularity model

iGaming operators will be able to deliver 1:1 experiences to players following the launch of Fast Track’s Singularity model. The Singularity Model features an engine that observes every action the player makes in real time and uses machine learning and computations to establish a comprehensive player profile. Once a player profile has been created, the Singularity model tailors the content, …

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Fast Track to power Stanleybet’s player engagement

SBC News Fast Track to power Stanleybet’s player engagement

Stanleybet has become the latest company to select Fast Track CRM to fuel player engagement across its online portfolio. The Fast Track CRM platform will enable Stanleybet to increase ROI on marketing campaigns, as well as directly target groups of players, boost player engagement and less churn, all in real-time. By accessing Fast Track’s machine learning capabilities and segmentation model, …

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Lovelace and Fast Track launch Greco risk engine platform

Sports betting games provider ParlayBay has formed an alliance with GRID Esports as it looks to power its next-generation gaming experience.

Lovelace Consultancy and Fast Track have announced the launch of the Greco platform, with the goal of introducing a Gameplay Risk Engine for the igaming industry. Via the new product, the partners aim to enable operators to efficiently identify each player’s risk level using centralised gameplay data, whilst the platform will also leverage ‘knowledge and insights’ collected by Lovelace in …

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