SBC News Voice of the Sports Betting Industry
Player engagement igaming platform Fast Track has teamed up with Brazil-based operator Pagol.Bet.
The latter received the green light by the Brazilian government to freely operate in the country until December, and has applied for a licence with the first wave of submissions ahead of the regulated market launch in 2025.
Through Fast Track, Pagol.Bet will now look to strengthen its marketing capabilities to further promote its slots, casino, and sports betting offering.
Marcílio da Silva Santos, CEO at Pagol.Bet, said: “We are excited about this partnership and look forward to enhancing our market position in Brazil through advanced marketing strategies.
“By using Fast Track’s solutions, we aim to optimise player engagement and drive meaningful growth. With this partnership, we are confident about our future in Brazil and in our ability to thrive in this competitive market.”
Anderson Smith, CGO at Pagol.Bet, added: “The Brazilian market has huge potential, and now is the time to get ahead.
“With Fast Track’s tech, we’re set to drive growth, and our players will benefit greatly thanks to the new content we’ll deliver. This partnership will allow us to better segment and target players while leveraging AI to minimise manual work and speed up processes.”
Comments were also provided by Simon Lidzén, Co-Founder and CEO of Fast Track, who reflected on the developing Brazilian landscape and how this latest partnership will look to tap into the new opportunities ahead.
He noted: “We are delighted to partner with Pagol.Bet in Brazil, one of today’s most exciting markets. Our goal is to deliver world-class service and support their growth journey.
“Fast Track’s platform leverages the Singularity Model to predict user behaviour and manage complex player journeys. In Brazil’s highly competitive landscape, these innovations are crucial for staying ahead.”
