Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …
Read More »
Betika has partnered with Fast Track, integrating the B2B gaming solutions supplier’s automated, personalised player engagement tools. Specifically, Fast Track’s CRM solution will be utilised by Betika to enhance player engagement, whilst the platform was also selected for its ‘ease of use’. The solution incorporates the Fast Track Lifecycles tool, designed to easily set up multi-channel automations, with an additional …
Read More »
iBet, the online sports betting flagship brand of the Claymore Group, has announced this week that it has turned to Fast Track to provide the central platform for its CRM. In a statement, the operator outlined that it has chosen Fast Track’s CRM as the platform to centralise the orchestration of all communications and rewards for its players. It noted: …
Read More »
The upcoming SBC Summit North America at the Meadowlands Exposition Centre, New Jersey, will witness a star-studded speaker line-up that will deliver a comprehensive overview of the fundamental opportunities and challenges in the region. SBC Summit North America is the leading conference and tradeshow dedicated to the online betting and iGaming industry in the United States and Canada. The agenda …
Read More »
iGaming operators will be able to deliver 1:1 experiences to players following the launch of Fast Track’s Singularity model. The Singularity Model features an engine that observes every action the player makes in real time and uses machine learning and computations to establish a comprehensive player profile. Once a player profile has been created, the Singularity model tailors the content, …
Read More »
Stanleybet has become the latest company to select Fast Track CRM to fuel player engagement across its online portfolio. The Fast Track CRM platform will enable Stanleybet to increase ROI on marketing campaigns, as well as directly target groups of players, boost player engagement and less churn, all in real-time. By accessing Fast Track’s machine learning capabilities and segmentation model, …
Read More »
Lovelace Consultancy and Fast Track have announced the launch of the Greco platform, with the goal of introducing a Gameplay Risk Engine for the igaming industry. Via the new product, the partners aim to enable operators to efficiently identify each player’s risk level using centralised gameplay data, whilst the platform will also leverage ‘knowledge and insights’ collected by Lovelace in …
Read More »
Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …
Read More »
Johnny Tominaga has been selected as the new Head of Marketing at Fast Track, strengthening the igaming player engagement platform’s senior team. Joining Fast Track’s team in Malta, Tominaga has more than 15 years of experience in the marketing and advertising space, having worked for large-scale companies such as Microsoft, Intel, Disney and Pepsico. Simon Lidzén, Co-Founder and CEO of …
Read More »
A business should never focus on anything unless they believe they can do it better than everyone else, said Simon Lidzén (pictured), CEO for iGaming engagement platform provider Fast Track. We spoke to him about working with the right third party solutions to meet different business needs, how automation can make iGaming operators less vulnerable to financial penalties and why …
Read More »
SBC News Voice of the Sports Betting Industry