SBC News Voice of the Sports Betting Industry
Having worked as a brand ambassador for Fast Track since October 2020, former Microgaming CCO Jean-Luc Ferrière has formally joined the player engagement platform provider in the same position.
He joins a strong senior leadership team at Fast Track including Christopher Hirst, Patrik Potocki and CEO Simon Lidzén, who said: “Jean-Luc has proved that he is able to get the best out of teams through a focus on both people and technology.
“We have seen over the last few months that we are very aligned in terms of how we work and how we see the future of this industry, and we are absolutely delighted that he will now be playing a larger role at Fast Track.”
Ferrière himself added: “The synergies were obvious from the first engagement with Simon and Chris, and I am thrilled to be able to put my passions and experiences to further use advising the business in this newly expanded capacity.”
The new Fast Track executive spent over 12 years with Microgaming in various roles after starting out as Product Deployment Manager in 2008. He was promoted to the position of CCO with the Isle of Man based online gaming software provider back in January 2018.
Fast Track has become a leader in the field of player engagement for iGaming companies since launching its platform in 2019.
The growth can be partly attributed to delivering value through the joint efforts of its Business Development, Partner Management, Integration and Onboarding teams, with Ferrière now responsible for the first two of those four.
It has also been working hard on developments to the product, most notably with the September 2020 launch of Fast Track Lifecycles – an innovative solution to managing complex multi-channel engagements.
