SBC News Voice of the Sports Betting Industry
Altenar has partnered with Fast Track in the aim of gaining a ‘radical improvement’ in player engagement.
In detail, the igaming supplier will integrate Fast Track’s technologies into its player account management tools as it aims to highlight its commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP).
Charlie Williams, Commercial Director of Altenar, commented: “We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence.”
By seamlessly integrating Fast Track CRM into the AGP, Altenar has ensured that operators can now enhance the player experience with hyper-targeted campaigns and dynamic, personalised player journeys.
Williams added: “This collaboration signifies more than just a partnership; it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.”
The pair described how the collaboration marks a ‘significant milestone in the industry’, bringing together Altenar’s comprehensive igaming platform with Fast Track’s expertise in scalable player engagement solutions.
Simon Lidzén, CEO and Co-Founder of Fast Track, concluded: “Collaborating with Altenar represents a significant step forward in our mission to digitalise the igaming industry.
“Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player.”
Last week, Altenar announced three new sportsbook widgets had been integrated to enhance competitiveness and drive customer engagement; Bet Boost, Betting Insights and Bet Mentor.
This opened a cross-sell opportunity for customers that have traditionally engaged with online casino to try sports betting in an accessible way.
