Racing company 1/ST CONTENT has made the decision to begin a new venture into Moroccan racing. Broadening its global footprint outside of the Americas, the company won the international distribution rights for this Saturday’s Morocco International Meeting (MIM) at the Hippodrome de Casablanca, courtesy of Société Royale d’Encouragement du Cheval (SOREC). The firm will now continue to widen its influence …
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South Africa’s 4Racing TV boosts North American content
A partnership has been agreed between 4Racing TV and 1/ST CONTENT, focused around delivery of the latter’s North American racing content to the South African platform. The agreement covers delivery of live pictures, data and multidimensional betting services from 70 North American tracks, and accounts for both commingling and fixed-odds betting. For its part, 4Racing TV will focus on ‘exploitation …
Read More »Sky Bet, TPD and 1/ST CONTENT launch ‘missing piece’ in North American racing
Total Performance Data (TPD), a live data provider for horse racing, has announced an in-running betting product in partnership with 1/ST CONTENT. Described as a US racing-first, this rollout has already seen the successful delivery of a new in-play service for Sky Bet – part of Flutter Entertainment. Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “The jury …
Read More »UK Tote expands content to include North American fixtures
The UK Tote Group has widened the scope of its pool betting coverage in partnership with 1/ST Content, delivering North American horse racing to its customers. The first phase of the rollout has seen win, place, exacta and trifecta products made available to Tote bettors, beginning with the Pegasus World Cup over the weekend, with over $43m wagered across the …
Read More »XB Net and MST eyeing up Italian market in partnership expansion
MST (Media System Technologies) and XB Net have enhanced the scope of their Italy-facing partnership, expanding the former’s market reach. Specifics of the deal will see the duo work to develop a responsible horse racing business across online, mobile and retail betting verticals via 24/7 turnkey service. This suite of North American programming will be distributed to the company’s partners …
Read More »IZIBET bolsters portfolio as Malta Lottery betting brand with XB Net
XB Net has signed its latest client, partnering with IZIBET to bolster the firm’s horse and dog racing content range, broadening its own international reach in the process. The retail betting brand of the IZI Group, IZIBET operators Malta’s Dragonara Casino and in July last year secured the licence for the National Lottery of Malta, which it manages via its …
Read More »UK Tote renews XB Net deal for stateside horse racing content
XB Net has secured an extension of its agreement with the UK Tote Group, as the latter seeks to continue offering a diverse portfolio of horse racing fixtures. The agreement allows the Tote to offer ‘the overhauling majority of premier stateside races’ to its customers in the UK and Ireland, encompassing live pictures, data and betting services from XB Net’s …
Read More »Codere partners with XB Net to expand international racing content
Seeking to continue updating its sports betting products and services, Codere has inked a partnership with XB Net, incorporating North American horse racing content in its offering. The deal includes live pictures, data and betting services from 60 North American racetracks, which will be distributed across the Spanish operator’s retail and online channels. Key objectives of the partnership for Codere …
Read More »XB Net racing content ‘fits seamlessly’ into Indian market via NorthAlley deal
XB Net, a content provider for North American and Australian horse racing, has formed a digital distribution rights deal with Indian technology company, NorthAlley. As the betting firm expands its international footprint, the agreement covers XB Net’s live picture delivery and local pool-wagering services from a network of tracks in the two regions, giving NorthAlley a ‘highly-flexible’ programming schedule. This …
Read More »ZEturf France expands US racing portfolio with XB Net
North American horse racing content provider XB Net has signed a new distribution deal with French operator ZEturf. The agreement will see XB Net deliver its live pictures, data, and multifaceted betting services from a network of over 60 North American tracks, providing ZEturf with a steady stream of rapid-cycling content for new and existing customers. Emmanuel De Rohan Chabot, Founder of ZEturf, …
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