Betfred boosts US racing coverage with XB Net deal renewal

XB Net has confirmed that it will extend its ongoing distribution agreement with Betfred, giving the Warrington-based bookmaker access to live pictures, data and betting services from over 50 North American tracks.

Through the extended agreement, Betfred will be able to offer ‘a robust pipeline’ of betting markets for customers, while also increasing digital dwell time.

Craig Reid, Trading Director at Betfred, commented: “We’re delighted to extend our evolving partnership with XB Net who provide a one-stop shop for North American racing, both in our 1,500 shops and online. It is high-quality content and complements our schedule well.”

The extension comes as Betfred looks to grow its footprint across the US market, having expanded its operations across the post-PASPA market through its Betfred USA Sports subsidiary.

Simon Fraser, Senior Vice President of International at XB Net, added: “It’s a real validation for Betfred, a name so intrinsically linked with top-class horse racing, to have re-enlisted our services and confirmed its unswerving commitment to the enduring appeal of thoroughbred racing.

“Their support in bringing live North American racing to an engaged, recreational client-base has also helped grow the influence of our bespoke betting products. This continued collaboration is fitting tribute to all the XB Net team’s hard work over the past 12 months.”