Arriba! SIS ups LATAM profile with Codere racing content

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Multi-channel racing content and data services provider Sports Information Services (SIS) enhances its live betting channels, adding Codere Latin American racing content to its program.

Updating stakeholders, SIS has agreed a three-year partnership with Bolsa Madrid gambling firm Grupo Codere SA, which will see it act as lead ‘live pictures and data distributor’ of Codere LATAM syndicated racing properties.

Detailing deal provisions, the new partnership will include a minimum of 3,892 races per year, broadcast from – Hipódromo Presidente Remón (Panama City), Hipódromo de las Américas (Mexico City), Hipódromo Nacional de Maroñas and the Hipódromo de las Piedras, (both in Uruguay).

Simon Fraser, Head of International Horseracing at SIS, said: “This is an exciting partnership for us and further enhances our 24/7 channels, adding more quality horse racing that will prove popular with bettors across the globe.”

During 2018, SIS has moved to strengthen its global racing footprint, securing content distribution deals with The Korean Racing Authority and Hipodromo Argentino de Palermo (Argentina), supplementing existing partnerships in Singapore, Latin America and Mauritius.

Backing SIS as racing partner, Ramon Rionda, Codere’s Director of Operations, said: “We are pleased to have expanded our relationship with SIS. We are confident this can grow the audience for horse racing in markets which SIS supplies and can create more exposure for the premium horse racing content our race tracks provide.”