JenningsBet, a UK gambling operator, has strengthened its US offering after agreeing a new partnership with XB Net.
The independent operator, which has over 100 shops across the UK, now has access to XB Net’s live pictures, data and betting services across a network of over 50 North American tracks.
As a result of the deal, JenningsBet will be able to offer fast-settling betting markets to drive engagements and diversify revenue streams.
Julian Knight, Managing Director at JenningsBet, said: “We’re thrilled to have acquired these key distribution rights from XB Net, whose one-stop shop for US betting services has opened our customers’ eyes to the excitement and availability of stateside racing, generating incremental revenues during a challenging economic period.
“Considering our UK focus, North American racing’s schedule fits seamlessly into the recreational time of many of our clients, Consequently, it’s been no surprise to see a significant uptick in activity and engagement.”
XB Net, which showcases prestigious horse races, such as the Belmont Stakes, the Preakness Stakes, the Pegasus World Cup and the Breeders’ Cup, will provide feeds from more than 2,500 meetings, broadcasting over 25,000 races each year.
Senior Vice President of International at XB Net, Simon Fraser, explained how the company benefited from the quarantine period: “The audience that was drawn to North American racing during the lockdowns has largely been retained which is great to see, thanks to increased streaming capacity and improved visibility via Sky Sports’ mainstream nightly coverage.”
“North American racing has been one of very few top-class sports which has been able to sustain a quality timetable for rapid-cycling betting content that can be used to fill the void across any slot or time zone.
“As one of the most revered names in UK betting, it’s a real fillip to be joining forces with JenningsBet for our comprehensive package of pictures, data and content rights.”