ZEturf France expands US racing portfolio with XB Net

North American horse racing content provider XB Net has signed a new distribution deal with French operator ZEturf.

The agreement will see XB Net deliver its live pictures, data, and multifaceted betting services from a network of over 60 North American tracks, providing ZEturf with a steady stream of rapid-cycling content for new and existing customers.

Emmanuel De Rohan Chabot, Founder of ZEturf, commented: “During the first lockdown in 2020 we were looking for new and appealing betting opportunities for our customers. Adding the XB Net North American races was a logical move.

“Our customers soon came to appreciate the new excitement and value that US racing brings to their betting experience, offering a top-quality regular flow of quick-fire betting opportunities including the supporting information appealing to bettors whether they’re dropping in for one race, or watching the entire card.

“As France’s daily domestic racing is primed to transition neatly into high-class evening meetings stateside, thanks to this burgeoning strategic partnership with XB Net and their expertise in wagering solutions. We can’t wait to see how these progressive products continue to perform across more forthcoming highlights, including the Breeders’ Cup World Championships.”

XB Net’s end-to-end solution covers approximately 75% of all US racing, providing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year. Highlights include the Pegasus World Cup, two legs of this summer’s compelling Triple Crown (featuring the Preakness and Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (November 5-6).

Its daily schedule of US horse racing content, which neatly complements France’s domestic racing action, offers ZEturf a reliable source of fast-settling betting opportunities during the European evening hours, retaining audiences during competitive digital entertainment cycles, and driving new revenue streams for ongoing partnerships and new clients.

Over the past few months, XB Net has agreed to content deals with several different operators including Sisal, Entain, and BoyleSports,

Simon Fraser, Senior Vice President of International at XB Net, added: “ZEturf is a huge brand whose expertise and customer care is best-in-breed. Consequently, it’s fantastic to team up with their improved betting portfolio, which has quickly embraced the merits of North American racing, seamlessly integrating its key interface streams.

“Although domestic racing is back in full swing in France, those players who were drawn to North American racing during the lockdowns have largely been retained which represents another key validation of our product.

“After all, wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of continued uncertainty for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring that requisite flexibility for ZEturf.

“In short, if a sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”

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