Tag Archives: parimatch

Parimatch links with UESF to enhance esports offering

Parimatch has strengthened its foothold in esports via a partnership with the Ukrainian Esports Federation (UESF), ahead of an upcoming Counter Strike: Global Offensive (CS:GO) and Dota 2 championship. The UESF Parimatch Championship of Ukraine will commence on 17 July, beginning with an online segment which will conclude on 3 October, whilst the Grand Final will take place in Kyiv’s …

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Betegy powers Parimatch’s ‘innovative’ Russia-facing Euro 2020 service

Parimatch and Betegy have deepened their ongoing partnership to launch a new ‘innovative’ Russia-facing service for the UEFA 2020 European Championship, taking place throughout the month-long tournament. The Parimatch Inside service will generate statistics on bets placed throughout Euro 2020, marking the first time a wide-scale display of betting information has been presented to Russian consumers. Parimatch Inside will be …

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OKTO.CASH provides new physical-to-digital top-ups for Parimatch players in Cyprus

OKTO.CASH

Parimatch players in Cyprus can now make use of OKTO.CASH, a new physical-to-digital payment method allowing them to top-up their online gaming account with cash. OKTO.CASH from leading fintech firm OKTO is an in-app payment method designed to deliver a seamless experience throughout the top-up process, with funds accessible to players in real-time without exiting the gaming app or site.  …

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Parimatch opts for joint leadership in corporate overhaul

Parimatch has overhauled its corporate leadership structures, in order for the CIS betting group to take advantage of new commercial opportunities.  This afternoon, Parimatch confirmed that Sergey Portnov had relinquished his role as Group CEO to become Chairman of the Board.  Portnov’s leadership duties will be shared with Parimatch senior partners Roman Syrotian and Maksym Liashko, serving as the firm’s …

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Slotegrator to join the debate on Ukraine legislation

Ukraine

Slotegrator will provide expert opinion on the viability and sustainability of the Ukraine market at this month’s Ukrainian Gaming Week (UGW) in Kyiv. UGW, which will be held from 23-24 March, is entirely dedicated to issues surrounding one of the latest countries to enter the regulated gambling scene.  Opening of new markets means “new horizons to reach and new opportunities …

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Parimatch secures full Ukraine online gambling rights

CIS online gambling group Parimatch, has become the first operator to fully validate its Ukraine online gambling services, having secured licencing approval for online casino, sports betting and poker. Yesterday, Parimatch communicated that it had completed its full Ukraine licensing provisions, becoming the first operator to obtain a sports betting licence validated by the newly established Commission for Regulation of …

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Alex Kornilov, Betegy: The future of marketing is automated

Betegy

Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …

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Parimatch maintains esports status with Team Spirit extension

Betting technology company Parimatch has maintained its strong market position in esports by extending its cooperative partnership with Team Spirit. Under the terms of the contract, Parimatch will remain the title partner of Team Spirit  – which is one of the three most popuar in the CIS region – and will see its logo placed on the front, back and …

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Parimatch enhances esports credentials with ‘Coldzera’ appointment

International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …

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Betegy technology to automate Parimatch B2C marketing systems

Betegy technology to automate Parimatch B2C marketing systems

Betegy has agreed to supply its in-house technology to Parimatch in an agreement which aims to ‘revolutionise’ the operator’s internal marketing processes. Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to generate personalised marketing content and campaigns on a daily basis. Alex Kornilov, Managing Director of Betegy, believes that …

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