Tag Archives: parimatch

Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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SBC Leaders membership expands ahead of SBC Summit Barcelona

SBC Leaders has grown to 60 member companies ahead of its biggest meet-up to date, at this month’s SBC Summit Barcelona conference and exhibition. PAF, Apuesta Total, Nederlandse Loterij, Slots Million, Adjarabet, Retabet, BetWarrior, and the Ukrainian Gambling Council are among the new members of the exclusive group for international betting and gaming operators and operator associations. The membership has …

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Parimatch inks three-year partnership with Chelsea FC

Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …

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Parimatch rebrands corporate identity to Parimatch Tech

Leading CIS betting group Parimatch has rebranded its corporate identity to ‘Parimatch Tech’ to better reflect the firm’s strategic vision as a multi-market, proprietary-built sports betting incumbent.  The corporate rebrand conveys Parimatch Tech’s 27-year journey, transitioning from a single betting shop to a pioneering tech-first betting enterprise maintaining a global footprint within the Ukraine, Cyprus, UK, Kazakhstan, Belarus, Tajikistan, Tanzania, …

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SBC and Sports Media Holding launch new SBC Summit CIS Presented by Parimatch in Kyiv

SBC Summit CIS

International betting and gaming industry event organiser SBC has added a brand new in-person conference and exhibition for the CIS and Eastern European markets to its autumn 2021 calendar.  SBC Summit CIS, Presented by Parimatch, is a partnership between SBC and Sports Media Holding. The summit will take place at the Parkovy Kyiv International Convention Center on 13-14 October 2021. …

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Parimatch links with UESF to enhance esports offering

Parimatch has strengthened its foothold in esports via a partnership with the Ukrainian Esports Federation (UESF), ahead of an upcoming Counter Strike: Global Offensive (CS:GO) and Dota 2 championship. The UESF Parimatch Championship of Ukraine will commence on 17 July, beginning with an online segment which will conclude on 3 October, whilst the Grand Final will take place in Kyiv’s …

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Betegy powers Parimatch’s ‘innovative’ Russia-facing Euro 2020 service

Parimatch and Betegy have deepened their ongoing partnership to launch a new ‘innovative’ Russia-facing service for the UEFA 2020 European Championship, taking place throughout the month-long tournament. The Parimatch Inside service will generate statistics on bets placed throughout Euro 2020, marking the first time a wide-scale display of betting information has been presented to Russian consumers. Parimatch Inside will be …

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OKTO.CASH provides new physical-to-digital top-ups for Parimatch players in Cyprus


Parimatch players in Cyprus can now make use of OKTO.CASH, a new physical-to-digital payment method allowing them to top-up their online gaming account with cash. OKTO.CASH from leading fintech firm OKTO is an in-app payment method designed to deliver a seamless experience throughout the top-up process, with funds accessible to players in real-time without exiting the gaming app or site.  …

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Parimatch opts for joint leadership in corporate overhaul

Parimatch has overhauled its corporate leadership structures, in order for the CIS betting group to take advantage of new commercial opportunities.  This afternoon, Parimatch confirmed that Sergey Portnov had relinquished his role as Group CEO to become Chairman of the Board.  Portnov’s leadership duties will be shared with Parimatch senior partners Roman Syrotian and Maksym Liashko, serving as the firm’s …

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