SBC News Voice of the Sports Betting Industry
Parimatch has announced that it is extending its role as the official betting partner to the European Cricket Network (ECN).
To kick-start 2024, the pair have now partnered on all ECN men’s and women’s events set to take place early this year, including the European Cricket Series (ECS), European Cricket International (ECI) and the European Cricket League matches.
Daniel Weston, Founder of the European Cricket Network, said: “We are pleased and excited to continue on this journey with Parimatch. Their professionalism and unwavering support in helping grow European cricket is greatly appreciated.”
The deal is also designed to combine the CIS gambling group’s dedication to advancing the sport and ECN providing a significant global reach.
Weston continued: “Having them on board to support the first-ever Women’s Euros of cricket in 2023 was a special moment and we are proud to now work together to commence 2024.”
Furthemore, the deal is expected to play a pivotal role in fostering the growth of cricket in Europe and achieving the ECN’s vision of making cricket the “premier summer bat and ball team sport in the region for generations to come”.
Furthermore, the ECN and Parimatch have emphasised their commitment promoting cricket at all levels.
As the official betting partner, Parimatch will play a vital role in supporting the ECN’s mission by enhancing the overall cricket experience for fans and also contributing significantly to the development and popularisation of the sport across the continent.
The operator also holds titles in football being the official betting partner of Leicester City FC, as well as the master sponsor of Botafogo in Brazil and also sponsors the Paulistão 2023.
Meanwhile, Parimatch Group continues to seek a new CEO following the resignation of Maksym Liashko as Managing Partner and Chief Executive.
