Parimatch has signed with the Argentine Football Association (AFA) to become the sports body’s regional sponsor.
The link will enable AFA to strengthen its links with the online gaming sector, as well as receive extra visibility at various corporate sports industry events in Asia.
In addition, Parimatch customers will be able to participate in prize entries for the chance to win personalised AFA t-shirts.
The Parimatch Press Office said: “We are delighted to partner with the Argentine Football Association as its regional sponsor for Asia.
“This collaboration marks a crucial moment for Parimatch as we deepen our commitment to promote football in Asia and provide incomparable services and game experience for fans.
“Our alliance with the AFA allows us to expand our brand footprint and interact passionately with soccer enthusiasts throughout Asia.”
AFA has been recently expanding its global presence, obtaining 55 new business partners as of recently.
Claudio Tapia, President of the AFA, added: “We thank Parimatch, a leading company in the gambling industry, for its decision to join the Argentine football family as regional sponsors of the Argentine National Team in the Asian region. Steps to expand its presence, consolidate strategic markets and forge alliances with leading companies in each sector.
“This agreement allows our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a regional sponsor of our Association.”