Nottingham Forest has announced Parimatch as its new UK betting partner for the 2024/2025 Premier League season.
The deal sees Parimatch UK secure its second Premier League betting partnership, having previously announced a season-long agreement with newly promoted Leicester City FC.
Operated by BVGroup, the Parimatch brand has been active in the UK iGaming market since October 2020.
As a new sponsor of Nottingham Forest, Parimatch will uphold the rules and standards of English football’s new code of conduct on gambling sponsorships, adopted from the 2024/2025 season onwards.
“We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season. It’s going to be a thrilling season for Nottingham Forest as the club continues to re-establish itself in the top flight of English football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide,” read Parimatch’s statement.
Parimatch has pledged to support Nottingham Forest’s community and grassroots initiatives and to promote its sponsorship responsibly and sustainably at the City Ground.
Paul Bell, Chief Operating Officer at Nottingham Forest, added: “We are delighted to welcome Parimatch as an official partner of Nottingham Forest Football Club. We look forward to working with them throughout the 2024/25 season and welcoming them to the Forest family.”