The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …
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Winning Post: Nordic Noir for Norway & Finland
Regulus Partners casts its eyes to Nordic affairs, where two recent legal judgements portray a fragmented future for European gambling’s most lucrative marketplace… Two court cases decided last week affirm our view that Nordic grey markets are fast approaching some form of regulatory clarity. While Betsson won its case in Finland, Kindred lost in Norway, with the court ordering that …
Read More »Kindred swaps 32Red for Unibet at Rangers in safer gambling promotion
Kindred Group has adapted its front-of-shirt sponsorship at Rangers FC to re-emphasise a safer gambling messaging. The news comes as the SPFL club launches its new kit range for the 2023/24 season. As the team brings in a new uniform, Kindred has brought in a new principal sponsor, as its Unibet brand replaces 32Red, with the latter moving to the …
Read More »Kambi details share buyback progress as 92,500 repurchased
The share buyback programme initiated by Kambi following the repayment of its convertible bond to Kindred Group is progressing well, according to an update from the firm. Issuing an update this morning, the Stockholm-listed explained that between 10-16 M ay a total of 92,500 of its own shares at a volume weighted average price of SEK 212.75 (€19). The total …
Read More »Kindred enters New Jersey with ‘improved customer experience and flexibility’
Kindred has officially gone live with its proprietary tech platform in New Jersey after receiving approval from the state’s Division of Gaming Enforcement last month. Through a richer set of analytics and data, the Sweden-based online gambling operator has outlined how it will bring a safer environment, an improved customer experience to the customers, better analytics and greater flexibility. Henrik …
Read More »Kambi concludes Spring share buyback programme
Kambi Group Plc’s board has repurchased 106,976 shares between 3-9 May as part of its approved share buyback programme. The shares of the Stockholm-listed technology group were bought at an average price of SEK199.04 (£15.42/€17.77) per share. The aim of the buyback was to provide capital to its shareholders and give the board flexibility concerning the company’s capital structure. The …
Read More »Kindred takes ‘important step’ for North America footprint with New Jersey approval
After receiving final approval from the New Jersey Division of Gaming Enforcement, Kindred gets set to launch its proprietary platform in the state. Introducing its services to New Jersey, the Sweden-based online gambling operator aims to provide an enhanced customer experience, better analytics and improved flexibility. The platform, expected to go live in mid-May, was approved by the Division of …
Read More »Kindred continues sustainability commitment despite ‘challenging’ year
Kindred has published its combined Annual and Sustainability Report for the 2022 financial year, as it continues to pursue its corporate social responsibility (CSR) targets. Providing an introduction to the group as a company and its long-term strategy and key value creation drivers, the report also includes facts and figures, case studies, as well as ambitions and commitments within its …
Read More »Insider Knowledge at Canadian Gaming Summit: ‘Leaders’ Track Showcases Top Operators and Regulators
Apart from a vibrant exhibition showcasing various products and services and numerous networking opportunities, the Canadian Gaming Summit — the country’s premier gaming and betting event — will host a conference with an unrivalled line-up of first-rate speakers, handpicked by the event organiser, SBC. The ‘Leaders’ conference track, which will take place on June 14 at the Metro Toronto Convention …
Read More »Industry’s ‘extraordinary’ diversity achievements celebrated ahead of IWD2023
In line with International Women’s Day 2023, top organisations in the betting, gaming and racing industry are supporting a campaign to embrace equity. Under the #GamingAsOne hashtag, BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and Sportsbet are among the operators supporting the campaign, alongside suppliers such as Games Global, IGT, Light & Wonder, Microgaming and Playtech. …
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