SBC News Voice of the Sports Betting Industry
Kindred Group has announced a partnership with White Hat Studios as the latter bolsters its reach in two US states.
The slots provider will now see its portfolio of titles made available on Kindred-owned Unibet’s casino platform, such as Almighty Buffalo Megaways.
The Malta-headquartered operator will deliver these alongside the White Hat’s jackpot system Jackpot Royale and its range of table games.
Miranda McPhail, Product VP at Kindred Group, stated: “Having recently launched our Kindred Platform in both New Jersey and Pennsylvania, we now have the technology and tools to allow us to expand our partnerships and be laser focussed on our content.
“Delivering players the most entertaining and varied portfolio of titles is key to our expansion plans in the US and partnering with White Hat Studios will deliver on this.
“The company’s titles have won numerous awards and have quickly established a loyal fan base that has solidified it as a brand within the US gambling industry zeitgeist. We are excited to be welcoming White Hat Studios onto Unibet across New Jersey and Pennsylvania.”
It was in May this year that Kindred officially went live with its proprietary tech platform in New Jersey after receiving approval from the state’s Division of Gaming Enforcement the month prior.
Through a richer set of analytics and data, the Sweden-based online gambling operator outlined at the time how it plans to bring a safer environment, an improved customer experience to the customers, better analytics and greater flexibility.
Moreso, White Hat has also stated that the collaboration will ‘concurrently strengthen’ its position across New Jersey and Pennsylvania, where it has reported that its titles are already ‘proving popular’ with players.
“We are thrilled to be partnering with Kindred Group,” explained Daniel Lechner, VP Sales & Marketing at White Hat Studios. “Its prominent market position in various jurisdictions around the world makes it a key player across the gaming sector and specifically within the rapidly expanding US market.
“Our high quality, engaging titles will boost both player acquisition and retention and we look forward to seeing Unibet’s players’ reception to our releases across the two states involved in the deal.”
