Tag Archives: Kindred

Unibet revamps ‘By players, For Players!’ campaign

Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign. The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on …

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Unibet Italia gains full NYX OGS casino suite

Toronto TSX-listed gambling technology provider NYX Gaming has confirmed that it will extend its existing partnership with European operator Kindred Group by servicing its Unibet Italia property with its NYX OGS systems. The agreement will see Unibet.it gain a full OGS suite, expanding Kindred’s Italian vertical current casino games inventory. NYX informs that Unibet.it delivery was undertaken via NYX’s wholly owned …

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On Tour! Unibet secures Supercars Australia betting partnership

European sports betting operator Unibet (Kindred Group Plc) has furthered its Australian market presence by confirming that it has entered a two-year betting partnership with Supercars Australia (formerly The V8 Australia Supercars Championship). The agreement sees Unibet become the ‘Official Betting Partner’ of the ‘Virgin Supercars Australia Championship’, the premier motor racing series for Australian tour cars. The Unibet brand, …

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Kindred Group wins CJEU appeal against ‘discriminatory’ Hungarian licensing regime

The European Court of Justice (CJEU) the European Union’s principal law court has ruled against the Hungarian government’s online gambling licensing framework, stating that the regime had placed unfair business conditions for European operators seeking to enter the market. A formal appeal had been brought to the CJEU by European sports betting operator Kindred Group, who detailed that Hungary’s Gambling …

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Sweden awaits Lotteriinspektionen gambling report

Swedish gambling regulatory body Lotteriinspektionen will today publish its commissioned report, detailing provisions for a potential national regulated gambling framework. Swedish MPs and industry stakeholders have eagerly awaited the report, which was commissioned by the government in 2015 for the purpose of commencing a license-based system for gambling operators. In January, fears arose of further industry regulatory delays following the …

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Kindred’s £176 million offer for 32Red becomes ‘unconditional’

Kindred Group’s £176 million outright cash offer for 32Red Plc assets has become ‘unconditional’ following its acceptance by 32Red majority shareholders and having gained approval by the Licensing Authority of Gibraltar. Updating the market this morning, the governance of 32Red informed corporate stakeholders that both its investors and directorship had accepted Kindred’s £176 million offer put forward on 23 February 2017. …

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‘Flying Finn’ Häkkinen joins Unibet Ambassadors

Ahead of this weekend’s start of the 2017 Formula One season (Australian Grand Prix – 26 March), European bookmaker Unibet (Kindred Group) has appointed former F1 World Champion racer Mika Häkkinen as its new Brand Ambassador. Known as ‘the Flying Finn’, Häkkinen is considered one of F1’s greatest ever drivers having secured back-to-back world championships in 1998 & 1999. The twenty-time …

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32Red posts ‘Record Breaker 2016’ ahead of Kindred acquisition

The governance of 32Red Plc has declared a ‘record year for revenue and profits’ ahead of its £175 million acquisition by Stockholm-listed Kindred Group (deal confirmed 23 February). Presenting its full-year 2016 results, in what will likely be its last corporate update as a London AIM-listed enterprise. 32Red recorded corporate revenues of £62 million up 28% on corresponding FY 2015’s …

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£175.6m acquisition of 32Red expands Kindred’s multi-brand strategy

Henrik Tjärnström, CEO of Kindred Group, has said that his firm’s £175.6m acquisition of 32Red is consistent with the firm’s ‘multi-brand strategy and stated desire to grow our business in regulated and soon to be regulated markets’. 32Red will now join Kindred’s stable of brands which includes Unibet, Stan James, Maria Casino and Bingo.com. Commenting on the deal, announced this morning, …

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Henrik Tjärnström – Kindred success cannot be copied by competitors

Speaking to Kindred Group investors and corporate stakeholders, CEO Henrik Tjärnström described 2016 as a transformative year for the enlarged operator which has successfully incorporated new assets and expanded its existing verticals. Closing his firm’s most successful year in business, Tjärnström states that 15-brand Kindred Group (formerly Unibet Group Plc) has achieved its long-term goal of becoming a ‘true European …

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