Tag Archives: Kindred

BGC initiates ‘Take Time to Think’ campaign to replace ‘When the Fun Stops, Stop’

BGC pledges to maintain safer gambling momentum

The Betting and Gaming Council (BGC) has replaced its long-running ‘When the Fun Stops, Stop’ campaign with a new safer gambling slogan, ‘Take Time to Think’. A series of TV advertisements depicting customers paying mid-play before considering the use of safer gambling tools will kickstart the campaign, the messaging of which will be adopted across operator’s online and retail channels. …

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Peter-Paul de Goeij: ‘Advertising is crucial’ for operators interested in Dutch market

Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, on the latest episode of …

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KOA applicants urge KSA to clarify cooling-off commands 

Entain Plc and Kindred Group have reaffirmed their intent to join the Netherlands KOA online gambling marketplace which is due to launch on 1 October.  Yesterday, KOA’s first 10 licenced applicants were disclosed by Kansspelautoriteit (KSA), the Netherlands’ gambling regulatory authority. Presumed to be taking part in the KOA’s first licensing window, European igaming giants Entain and Kindred withdrew their …

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Optimove raises $75m investment led by Summit Partners

Summit Partners

CRM marketing specialist Optimove has announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, as well as an expansion of its Customer Relationship Management (CRM) Marketing platform. The company has also announced the addition of Summit Partners Head of Europe, Han Sikkens, and Managing Director Steffan …

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Flutter joins EGBA as organisation strengthens sustainability pledge

Flutter Entertainment has become the latest operator to join the European Gaming and Betting Association (EGBA). By joining the Brussels-based trade group, Flutter has reiterated its commitment to industry responsibility and safer gambling across the European betting and gaming sector, with the organisation representing EU licenced and regulated operators. The Dublin-based FTSE 100 company joins a range of prominent betting …

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888 wins transformative buyout of William Hill heritage assets

888 Holdings is reportedly the winning party of the hotly contested auction for William Hill’s combined UK and European business assets – put up for sale by Caesars Entertainment.  As reported by The Times, Caesars has accepted a +£2 billion buyout offer put forward by 888, out-bidding US private equity fund Apollo Global as the auction’s last remaining suitor.    Coordinated …

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Irish betting agrees to new code of conduct but market requires a regulatory overhaul

Ireland’s betting sector will implement sweeping changes brought in by a new ‘Code of Practice on Safer Gambling’ established by the Irish Bookmakers Association (IBA). This weekend, the IBA communicated that Ireland’s retail and online bookmakers had agreed to follow new industry rules, standards and conduct on safer gambling and player protection duties. Mirroring UK policy, the new code will …

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EveryMatrix supports winnmasters launch in Greece

EveryMatrix has launched igaming operator winnmasters in the regulated Greek market, following the integration of the latter’s brands onto its platforms earlier this year. The launch builds on a multi-year turnkey agreement signed between EveryMatrix and winnmasters earlier this year, prompting the aforementioned migration of the firm’s bands. For winnmasters, entry into the Greek market represents a further expansion of …

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EGBA secures sustainability reporting commitment from European leaders 

The leadership of Europe’s biggest online gambling firms have outlined their ‘collective ambitions’ to foster a stronger culture supporting safer gambling across all European markets. The leadership mandate was published by the European Gaming & Betting Association (EGBA) – the Brussels-based trade body charged with representing online gambling at an EU business and legislative level.   A letter co-signed by John …

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Enteractive: Tough new regulations in Germany can be addressed


New iGaming regulations in Germany mean a tough environment for licensed operators who will have to work within strict guidelines when it comes to marketing. However, there are ways they can communicate with their players and add to their experience, writes Enteractive founder and CEO Mikael Hansson.      The German InterState Gambling Treaty that came into force at the beginning of …

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