Tag Archives: Kindred

Spooniker, a subsidiary operator of the French gambling giant FDJ United’s Kindred Group, has been hit with a SEK 10m (£778k) penalty in Sweden. In a statement posted on its website, the Swedish regulator, Spelinspektionen, explained that Spooniker – a former Kindred brand but now part of FDJ after the French company acquired Kindred – has been found lacking sufficient …

Abios, the Kambi-owned proprietary esports data provider, has entered a multi-year partnership with betting and igaming operator Kindred Group to enhance the latter’s esports offering.  The latest announcement is separate from the Abios esports odds service that Kindred is currently using as part of Kambi’s Turnkey Sportsbook service.  Kindred’s in-house sportsbook, which powers the operator’s flagship Unibet and 32Red brands, …

Kindred Group has responded to allegations by Dutch lawyer Benzi Loonstein that its Unibet brand has “deliberately sabotaged” customers from accessing account data stored on its platform. The allegations form part of a legal challenge by law firm Loonstein Advocaten, representing customers seeking compensation from Unibet for historical losses. In August 2024, the District Court of The Hague ruled that …

Kindred has officially launched its Kindred Sportsbook Platform (KSP) in the regulated market of Estonia.  KSP’s Estonia entry is part of the operator’s goal to develop new proprietary solutions and have full end-to-end control over its products, limiting the dependency on external suppliers.  During the sportsbook’s first week of operations in the Baltic country, players were given tailored profit boosts …

Following a sponsorship donation by Kindred, Middlesbrough FC’s principal partner, the Middlesbrough Foundation will feature as the club’s front-of-shirt sponsor on Saturday 30 November. The initiative sees the charity’s logo feature on the front of the men’s first-team shirts in its Championship league match against Hull City. Typically, the shirts display the logo of gambling operator Unibet, featuring Kindred’s responsible …

On the latest episode of Footprints in the Market, Adam Gaskell, Head of UK Marketing at Kindred Group, detailed the company’s ambition to derive zero per cent of revenue from harmful gambling. Speaking to Sharon McFarlane, Managing Director of Digital Footprints, Gaskell explained how Kindred is promoting its mission through Unibet and 32Red’s sponsorship of various football teams, including Middlesbrough, …

Kindred Group Plc remains on target to achieve its full-year corporate and financial objectives, despite undertaking necessary changes to proceed with its takeover by Française des Jeux (FDJ). Publishing its Q3 accounts, leadership underlines that “Kindred is on the right trajectory to achieve its £250m underlying EBITDA target for the full year 2024 trading.” Period trading saw Kindred generate corporate …

Spotlight Sports Group (SSG) has partnered with Kindred Group’s Unibet to deliver Smart View racecards – becoming the first digital sportsbook partner of the product. Kindred launched Smart View ahead of QIPCO British Champions Day at Ascot on Saturday. The brand explained how this allowed for Unibet players to ‘seamlessly toggle’ between traditional Racing Post racecards and Smart View for …

Kindred Group’s Unibet sportsbook brand has renewed its position as official partner of the National Hockey League (NHL) in Sweden.  The operator will continue to have access to a variety of marketing rights in the country relating to the US major hockey league, including digitally enhanced dash boards (DEDs).  Philip Lagström, General Manager Kindred Group Sweden, commented: “We are incredibly …

With Française des Jeux (FDJ) completing its €2.5bn acquisition of Kindred Group, the French lottery giant is setting out on its road to become a “pan-European online gambling champion”. But the mood music surrounding the industry has shifted markedly since it first announced its bid for Unibet’s parent company in January 2024, with the situation complicated by the fact that …