SBC News Voice of the Sports Betting Industry
In line with International Women’s Day 2023, top organisations in the betting, gaming and racing industry are supporting a campaign to embrace equity.
Under the #GamingAsOne hashtag, BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and Sportsbet are among the operators supporting the campaign, alongside suppliers such as Games Global, IGT, Light & Wonder, Microgaming and Playtech.
Led by All-in Diversity Project and Square in the Air, the partnership behind IWD2022’s video campaign, this year’s awareness drive seeks to highlight the ‘extraordinary range’ of personal stories and achievements that help shape the betting, gaming and racing sectors.
Tina Thakor-Rankin, Co-Founder of the All-in Diversity Project, said: “Last year, our IWD video campaign sought to highlight the sometimes shocking personal experiences of women working in the betting and gaming sectors.”
With International Women’s Day 2023 taking place on 8 March, the campaign celebrates women across global industries. The racing community is also well represented, with a wide range of organisations lining up to support IWD2023, including the British Horseracing Authority, Godolphin Racing, the Injured Jockeys Fund and the UK Tote.
“Into 2023, it is time for celebration and an opportunity to emphasise the amazing achievements of women in our industry,” Thakor-Rankin added. “This campaign uses those feats to illustrate that not only does this industry seek to fully ‘embrace equity’, but that our different experiences make us stronger.”
Support also comes from, among others, Better Collective, Clarion, the wider Flutter Group, Lottoland and Yolo Group. Elsewhere, regulators backing the campaign include the Malta Gaming Authority and the Massachusetts Gaming Commission.
“We’ve been amazed at some of the incredible achievements that women worldwide have shared as part of this campaign, but more than anything it serves as a reminder that each of us has our story, our own experiences and a unique set of strengths to celebrate,” added Ellen Kerbey, Creative Director at Square in the Air.
“Under the #GamingAsOne and #AllintheRace hashtags, it’s heartening to see the biggest betting, gaming and racing organisations in the world unite to celebrate our strength in diversity.”
