Kindred enters New Jersey with ‘improved customer experience and flexibility’

Kindred has officially gone live with its proprietary tech platform in New Jersey after receiving approval from the state’s Division of Gaming Enforcement last month.

Through a richer set of analytics and data, the Sweden-based online gambling operator has outlined how it will bring a safer environment, an improved customer experience to the customers, better analytics and greater flexibility.

Henrik Tjärnström, CEO, Kindred Group, commented: “I am proud and grateful of what our team has made possible. However, the true winners are our customers in New Jersey who now will have access to a platform that will give them a safer and more enjoyable gambling experience.

“We are now preparing to roll out the tech platform to all the states we operate in.”

Kindred also has asserted that it will provide, to the US, customisable and personalised content and products, as well as improved analytics and flexibility. 

It will also give New Jersey customers of the Stockholm-listed firm’s Unibet sportsbook an enhanced experience where products and content can be tailored to a greater extent, with wider options and offerings. 

The launch in New Jersey has been lauded as an important step towards rolling out the Kindred platform across Kindred’s US footprint.

The betting company has previously underlined that it expects to continue the roll out of the platform in Pennsylvania during the second quarter of this year.

“The proprietary tech platform is already an integral part of the Kindred brands’ success in Australia and the European markets,” the company concluded.