Tag Archives: fast track

Fast Track’s Dan Morrison: Why now is the time to digitalise player engagement

Dan Morrison reflects on his journey from a bootstrapped entrepreneur to his new role as the Commercial Director of Fast Track, looking at the evolution of player engagement strategies and how a digitalised, customer-centric approach benefits the entire iGaming industry. A unified player engagement strategy: more problems than solutions? The evolution of the internet is perhaps the single most important …

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Fast Track hires Dan Morrison as commercial lead

Morrison

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

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Simon Lidzén: Fast Track – Reshaping CRM as a responsibility discipline

 As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard  CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …

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Twin aims for “unmatched casino experience” after CRM deal

Sisal - Copyright: anyaberkut / 123RF Stock Photo

Online casino operator Twin is aiming to fulfil its mission “of providing an unmatched casino experience” after deploying the innovative Fast Track CRM solution. Marcin Jablonski, Twin’s Chief Brand Officer, expanded: “We share Fast Track’s vision of how easy CRM should be and believe this partnership will allow our CRM team to fulfil their mission of providing an unmatched casino …

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