It is not every day that you see a global company still gleaming with the start-up entrepreneurship spirit that has brought it the international recognition it enjoys today. It is even more unlikely to see that same spirit embodied by the company’s CEO, who is still channelling through the excitement of leading a team through its first steps – albeit …
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Simon Lidzén, Fast Track: Creating “exponential growth with minimal effort”
Fast Track’s Singularity Model aims to achieve “exponential growth with minimal effort” for operators, according to Fast Track CEO, Simon Lidzén. Speaking to Ted Orme-Claye, Editor of Payment Expert, Lidzén said: “The most important thing that the brands are concerned about when it comes to player engagement is to create 1:1 experiences where you can connect with every player at …
Read More »Fast Track targets Brazilian growth with Pagol.Bet
Player engagement igaming platform Fast Track has teamed up with Brazil-based operator Pagol.Bet. The latter received the green light by the Brazilian government to freely operate in the country until December, and has applied for a licence with the first wave of submissions ahead of the regulated market launch in 2025. Through Fast Track, Pagol.Bet will now look to strengthen …
Read More »BetConstruct and Fast Track enhance player experience with AI
BetConstruct and Fast Track have announced a new partnership that will integrate the two company’s respective technologies. Described as a major development in enhancing the player experience, BetConstruct’s operators will now be able use the Fast Track solutions ‘with ease’. The deal combines BetConstruct’s comprehensive solutions with Fast Track’s expertise in player engagement at scale using AI technology. The Singularity …
Read More »Fast Track certifies CRM safety compliance with SOC 2 standard
CRM solutions provider Fast Track has announced that it has achieved SOC 2 certification. Acquiring the System and Organisation Controls 2 (SOC 2) accreditation strengthens the firm’s commitment to data security, operational efficiency and customer trust. Fast Track CRM’s offering helps igaming operators acquire a single orchestration and communications hub through real-time data and by deploying AI capabilities. The certificate …
Read More »Altenar and Fast Track take steps to ‘digitalise the igaming industry’
Altenar has partnered with Fast Track in the aim of gaining a ‘radical improvement’ in player engagement. In detail, the igaming supplier will integrate Fast Track’s technologies into its player account management tools as it aims to highlight its commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP). Charlie Williams, Commercial Director of Altenar, commented: “We …
Read More »PolarLotto partners with Fast Track to transition to the online space
Swedish lotto betting services provider PolarLotto has entered into a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the igaming industry. In a statement confirming the news, PolarLotto said that the collaboration will “propel its expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a …
Read More »Simon Lidzén, Fast Track: We’re already looking at the future of CRM
At a bustling ICE London, Fast Track CEO Simon Lidzén talked to SBC News about a slogan that is so synonymous with the engagement platform, the current state of CRM, the importance of delivering truly unique experiences, what the future holds for the company and much more. SBC News: What is meant by ‘the future of CRM’ being synonymous with Fast Track, …
Read More »SBC Summit Rio: Fast Track views Brazil as igaming’s most dynamic challenge
iGaming CRM experts Fast Track underscore the dynamic energy and potential of Brazil’s forthcoming online gambling marketplace as a key reason for their Silver Sponsorship of the SBC Summit Rio. Speaking ahead of Summit Rio (5-to-7 March), Jean-Luc Ferrière, MD Americas details how Fast Track will leverage best-in-class CRM solutions, particularly in AI, to help clients engage with Brazilian audiences …
Read More »ReactivAction taps Fast Track for added CRM capabilities in Brazil
ReactivAction, provider of igaming and sports betting, has signed CRM specialist Fast Track as an exclusive partner to help jumpstart its international expansion. Starting off with Brazil, ReactivAction will look to leverage Fast Track’s AI-boosted offering, Lifecycle Automation and real-time data analytics to elevate its player engagement and player retention capabilities in the rapidly expanding Brazilian market. President Lula da …
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