Tag Archives: fast track

SBC Summit Rio: Fast Track views Brazil as igaming’s most dynamic challenge

SBC News SBC Summit Rio: Fast Track views Brazil as igaming's most dynamic challenge

iGaming CRM experts Fast Track underscore the dynamic energy and potential of Brazil’s forthcoming online gambling marketplace as a key reason for their Silver Sponsorship of the SBC Summit Rio. Speaking ahead of Summit Rio (5-to-7 March), Jean-Luc Ferrière, MD Americas details how Fast Track will leverage best-in-class CRM solutions, particularly in AI, to help clients engage with Brazilian audiences …

Read More »

ReactivAction taps Fast Track for added CRM capabilities in Brazil

Andreas Koeberl: bringing Twain Sport to Brazil was a logical step for us

ReactivAction, provider of igaming and sports betting, has signed CRM specialist Fast Track as an exclusive partner to help jumpstart its international expansion.  Starting off with Brazil, ReactivAction will look to leverage Fast Track’s AI-boosted offering, Lifecycle Automation and real-time data analytics to elevate its player engagement and player retention capabilities in the rapidly expanding Brazilian market.  President Lula da …

Read More »

Assessing AI opportunities and a second wave for crypto

SBC News Assessing AI opportunities and a second wave for crypto

As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In the conclusion of a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and …

Read More »

Roundtable: successes, failures, major trends & keeping players active

SBC News Roundtable: successes, failures, major trends & keeping players active

As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and much more, will …

Read More »

Simon Lidzèn: We’re on the Fast Track to the future of CRM

Simon Lidzèn, Fast Track CEO and co-founder

Following the announcement that Fast Track integrated OpenAI into their CRM platform, Simon Lidzèn, Fast Track CEO and co-founder, spoke to SBC News about how this new feature is helping operators to “work smarter, not harder”. The new capability, which was showcased for the first time at ICE, promises to create “human-like”, multi-level marketing campaigns that can be localised to …

Read More »

Enteractive pursues ‘lasting player connections’ in Fast Track deal

Enteractive pursues ‘lasting player connections’ in Fast Track deal

Enteractive has signed a strategic partnership with Fast Track, seeking strengthened player value and customer relationship management. The betting and gaming player engagement company will integrate Fast Track’s AI-backed CRM platform under the terms of the agreement, utilising the solution alongside its own internal (Re)Activation Cloud. By combining Fast Track’s CRM service with its cloud, which supports personalised one-to-one conversations …

Read More »

Fast Track partners with leading sports betting operator Betfast.io in Brazil

Latin America. NeoGames launches in Brazil.

Customer engagement platform specialist Fast Track has signed a new deal with one of the largest operators in the Brazilian sports betting marketplace, Betfast.io.   Malta-based Fast Track’s customer engagement platform, now bolstered even further through the integration of OpenAI, offers capabilities for real-time data analysis and personalised player experiences.  This, said the firm, makes it the “perfect partner for Betfast.io …

Read More »

Fast Track gets personal with new AI-driven CRM integration

SBC News Fast Track gets personal with new AI-driven CRM integration

Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …

Read More »

Fast Track heads stateside with new Miami hub

SBC News Fast Track heads stateside with new Miami hub

Fast Track has strengthened its US footprint after opening its new Americas headquarters, located in Miami, Florida. The new offices, which are due to officially open their doors at the beginning of 2023, will enable Fast Track to best support its growth strategy for the North American market. In addition, a Miami Hub will bolster the firm’s “already sizable client …

Read More »

Fast Track supports Betika’s pan-African ambitions

Technamin appoints Hmayak Manukyan to seize Africa’s ‘golden opportunity’

Betika has partnered with Fast Track, integrating the B2B gaming solutions supplier’s automated, personalised player engagement tools. Specifically, Fast Track’s CRM solution will be utilised by Betika to enhance player engagement, whilst the platform was also selected for its ‘ease of use’. The solution incorporates the Fast Track Lifecycles tool, designed to easily set up multi-channel automations, with an additional …

Read More »