Tag Archives: fast track

Kindred Group’s 32Red goes live with Fast Track platform

32Red - Derby County's Wayne Rooney during the Carabao Cup match at Pride Park, Derby.

Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform.  The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …

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Betsafe Kenya partners with Fast Track for engagement boost

Betsafe Kenya partners with Fast Track for engagement boost

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …

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Fast Track hires Johnny Tominaga as new Head of Marketing

Johnny Tominaga has been selected as the new Head of Marketing at Fast Track, strengthening the igaming player engagement platform’s senior team.  Joining Fast Track’s team in Malta, Tominaga has more than 15 years of experience in the marketing and advertising space, having worked for large-scale companies such as Microsoft, Intel, Disney and Pepsico. Simon Lidzén, Co-Founder and CEO of …

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GiG drives player engagement with Fast Track partnership

Gaming Innovation Group (GiG) will continue to drive player engagement across its operator network after partnering with Fast Track CRM.  Through the agreement, GiG’s network of operators will now be able to ‘manage all their player engagement from one place’. “Like Fast Track, GiG is a technology company at its core,” explained Christopher Hirst, Co-Founder of Fast Track. “One of …

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Mimy streamlines player engagement strategy with Fast Track deal

Mimy streamlines player engagement strategy with Fast Track deal

Fast Track has entered into a new agreement with online operator Mimy to supply its real-time player engagement platform. Through the agreement, Mimy will utilise Fast Track’s platform to automate ‘as much of their engagement as possible’ in addition to using the data feed to inform detailed segmentation. “As an operator, Mimy is looking at betting in a completely new …

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Coordinators or curators? Why choosing the right partner(s) is key to iGaming success

Fast Track

A business should never focus on anything unless they believe they can do it better than everyone else, said Simon Lidzén (pictured), CEO for iGaming engagement platform provider Fast Track. We spoke to him about working with the right third party solutions to meet different business needs, how automation can make iGaming operators less vulnerable to financial penalties and why …

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Jenny Arnell selected as Fast Track’s Head of HR

Jenny Arnell selected as Fast Track’s Head of HR

Fast Track will continue to ‘attract and retain top talent’ after selecting Jenny Arnell as the company’s new Head of Human Resources. Joining Fast Track from Catena Media where she served as the Group HR Manager, Arnell will oversee the ‘digitalisation of HR functions’ at the company, placing a key focus on both efficiency and scalability. “I am delighted to …

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Fast Track signs former Microgaming CCO Jean-Luc Ferrière

Stephenson

Having worked as a brand ambassador for Fast Track since October 2020, former Microgaming CCO Jean-Luc Ferrière has formally joined the player engagement platform provider in the same position. He joins a strong senior leadership team at Fast Track including Christopher Hirst, Patrik Potocki and CEO Simon Lidzén, who said: “Jean-Luc has proved that he is able to get the …

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Fast Track provides Spiffbet synergies through Wishmaker deal

Wishmaker

Spiffbet-owned online casino brand Wishmaker will boost its player engagement potential by working with the Fast Track platform. Launched in 2018, Wishmaker has been focused on using technology to drive great player experiences. It comes with rich gamification features and a loyalty scheme aimed at keeping players entertained and engaged. Acquired by Spiffbet from Maltese company Dreamplex just last month, …

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SBC Summit Barcelona – Digital: The uncertain future of VIP schemes

‘In every crisis there is opportunity’ said Dr Christopher Dalli, CEO of L&L Europe, on the final day of the SBC Summit Barcelona – Digital.  The panel, titled Reinventing VIP and Bonus schemes, saw industry professionals come together to discuss alternative ways for VIP schemes and sign up bonuses to attract and retain customers.  You can click here to watch …

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