The gambling industry’s fundraiser to support the Ukrainian public, Gaming Industry for Ukraine, has made strides towards achieving its £250,000 target. Issuing an update this morning, the initiative – which provides financial backing to the Choose Love charity’s Ukraine Crisis Fundraiser – detailed that it has secured £190,000 in donations from betting operators in the past week. Companies to have …
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Dan Morrison, Senior Solutions Consultant at igaming engagement platform specialist Fast Track, shares some valuable insight into how companies can use outsourcing to best effect and outlines some of the factors they need to consider before seeking external partners. SBC: What questions should businesses be asking when looking for external solutions? Dan Morrison: The three most important considerations when looking …
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iGaming operators will be able to deliver 1:1 experiences to players following the launch of Fast Track’s Singularity model. The Singularity Model features an engine that observes every action the player makes in real time and uses machine learning and computations to establish a comprehensive player profile. Once a player profile has been created, the Singularity model tailors the content, …
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Stanleybet has become the latest company to select Fast Track CRM to fuel player engagement across its online portfolio. The Fast Track CRM platform will enable Stanleybet to increase ROI on marketing campaigns, as well as directly target groups of players, boost player engagement and less churn, all in real-time. By accessing Fast Track’s machine learning capabilities and segmentation model, …
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Lovelace Consultancy and Fast Track have announced the launch of the Greco platform, with the goal of introducing a Gameplay Risk Engine for the igaming industry. Via the new product, the partners aim to enable operators to efficiently identify each player’s risk level using centralised gameplay data, whilst the platform will also leverage ‘knowledge and insights’ collected by Lovelace in …
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Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform. The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour. Needing an enhanced segmentation model beyond the standard integration, through …
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Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …
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Johnny Tominaga has been selected as the new Head of Marketing at Fast Track, strengthening the igaming player engagement platform’s senior team. Joining Fast Track’s team in Malta, Tominaga has more than 15 years of experience in the marketing and advertising space, having worked for large-scale companies such as Microsoft, Intel, Disney and Pepsico. Simon Lidzén, Co-Founder and CEO of …
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Gaming Innovation Group (GiG) will continue to drive player engagement across its operator network after partnering with Fast Track CRM. Through the agreement, GiG’s network of operators will now be able to ‘manage all their player engagement from one place’. “Like Fast Track, GiG is a technology company at its core,” explained Christopher Hirst, Co-Founder of Fast Track. “One of …
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Fast Track has entered into a new agreement with online operator Mimy to supply its real-time player engagement platform. Through the agreement, Mimy will utilise Fast Track’s platform to automate ‘as much of their engagement as possible’ in addition to using the data feed to inform detailed segmentation. “As an operator, Mimy is looking at betting in a completely new …
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